Bob Doruma Journal

Friday, January 16, 2009

Teleseminars - How to Time Your Special Offer Or Promotion For Optimum Monetization

The way a teleseminar progresses can be likened to a bell-shaped curve and so there are strategic times during which it is best to introduce your special offer or promotion for optimum monetization.

There are some participants who arrive early but typically during the first 10 minutes there is a steady stream of people arriving on the bridgeline which slows down to a trickle.It's not always the fault of an attendee that they arrive late.Particularly if a teleseminar has a lot of participants some people may have difficulty connecting to the bridgeline.So it's best to keep the first part of the call to building camaraderie, allowing attendees to briefly promote themselves and their business, making introductions and generally setting the scene for the call.

Then, of course, you get into the content of the call but participants may leave before the end of the call.So if you leave your special offer to the end of the call, which some hosts do, some of your participants will not hear it.True you can follow-up the call with an email to let people know what they missed but you want to capitalise and hopefully monetize your teleseminar there and then.

It takes a lot of effort to get people to attend a teleseminar.They have so many demands on their time and so many choices when it comes to choosing a teleseminar to attend.Therefore, once you have a 'captive' audience make the most of the occasion.To achieve this you also should promote during the middle of the call.

However, bear in mind that you don't want to do all your promoting at once.A skilled presenter will weave their offer into the call in such a manner that you don't feel that you're being sold to.

Another reason why you don't want to all your promoting to the end of a presentation whether it be an online or offline presentation is that it often comes across as rushed.As a result listeners may not take you up on your offer simply because they do not get to fully hear, understand and appreciate the value of what you're offering and so they do not purchase your product or service.

To help keep interest and attention high during the call it is a good idea to have some form of bonus or gift that you offer at the end of the call.This will encourage listeners to stay on the call until the end.

One technique that is quite effective is to announce that you will be giving away a bonus gift at specific times during the call.Attendees will carefully listen out for those times when the next bonus gift is announced.

Loral Langemeier did something clever for her "Cash Machine Reading Room" teleseminar series.She had a code word at the end of each call and you had to know all the words to be eligible for a special competition that she held at the end of the series where she was offering a number of really fabulous prizes.Obviously, you had to listen to the entire call to find out what the special word was.

This is a common offline tactic so look out for other successful offline tactics that you can incorporate into your teleseminars and so maximise the amount of money you earn from teleseminars.


About the Author

To learn more expert teleseminar tips get VIP Discount to listen to 2+ hour preview call for just $20 instead of $99 saving $79 visit Teleseminar Preview VIP Discount Code.

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Thursday, January 15, 2009

Everything You Need To Know To Pick Out A Mountain Board Or Dirt Board

Dirtboarding (aka Mountainboarding) is a fairly new sport that's exploding in popularity!It is really popular with snowboarders, wakeboarders, and skateboarders.Disney even released a movie about it (Johnny Kapahala Back on Board).Basically, you ride an oversized skateboard-like deck (with oversized off-road wheels, and your feet in snowboard-like bindings) on off-road terrain (dirt, mountains, skate parks, BMX trails, dry lake beds, the beach, ski-resorts in summer, and more).

With so many choices out there, how do you know what to get?A mountain board is made up of a few components:


The deck (where you stand) has the most variety.

Different graphics and colors to start.Decks are made from different materials, which can drastically affect your riding experience.

Entry level decks are made from Maple.They tend to weigh more, have less flex, be durable, but not as durable as some of their advanced relatives.Higher-end decks will have fiberglass in them, and are lighter and more durable.Top of the line decks are made of composite materials, which make them super-light, and some even offer new physical qualities, such as extra "pop" (the ease of catching air when you jump), and custom flexing abilities, which make them difficult to bottom out when landing.

Bindings (where you strap your feet in) come in a few variations.More advanced bindings make it easier to strap in /out of your deck, and are far more comfortable than basic ones, which will just hold your feet in.Bindings are a very noticeable part of your deck, so make sure to get ones in a color that matches your deck and personality.It is often wise to spend a tiny bit more to get the ones that are more comfortable, as your feet will most likely spend a lot of time there.

There are 3 types of trucks (the part that connects your wheel to the deck): Skate truck (a large version of what a skateboard uses) / Channel trucks (large skate truck with springs) / Torsion-based trucks:


Skate trucks cost the least.

They doesn't offer the performance of the Channel or Torsion trucks, but have a large grinding area, and are very light.When shopping for a Skate truck, make sure that you get a 12 millimeter axle, or you may experience warping.Warping is the deformation of your axle from the impact of riding, and will complicate steering (sometimes ending in a fall, or a broken axle).

Channel trucks have springs for resistance control.Resistance tuning is a plus, but the springs make a lot of loud noises.Springs also age, which makes the resistance be more inconsistent from what you tune it to.

Torsion trucks cost more than Channel trucks, but provide progressive, rather than linear resistance.This means that the faster you go, the more support and stability the deck provides, making it easier to stay on in difficult turns.These trucks give you a much narrower turning radius than other trucks.This is really useful when carving on streets.

Torsion systems use urethane cubes to determine resistance, so you always get the same resistance you choose.Resistance is set from 1 to 7, where 1 is the softest (street-carving, beach riding, kite boarding), and 7 is the tightest resistance (Boardercross /downhill races).The cubes make the resistance very consistent (every time), and are easy to swap.

If you're looking to grind rails, Channel trucks may not be your best bet, as the springs limit you from a 15" grinding area down to only 7".Having that smaller grinding area often results in "Wheel-bite" (when your axle snags the rail - usually resulting in a fall), so if you're looking to do rails, you may want to consider a skate truck or a torsion-based truck.

For street riding, urethane wheels work really well, but pneumatic tires also work.For off-road riding, make sure to get pneumatic tires.The higher pressure you give them, the faster you will ride.

Make sure to get knee pads, wrist guards, and a helmet..just in case!

Now that you know everything, go out and get a dirtboard!


About the Author

Ground Industries is the world's most innovative manufacturer of all terrain boards (aka dirtboards, groundboards, mountainboards).

Where everyone else is using the standard skateboard truck for their board's suspension, we reinvented it from scratch, creating a torsion-based truck.
for more information:

www.
groundindustries.com


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Tuesday, January 13, 2009

Tags And Google Analytics - What Tags And Numbers Are Important?

On my website each page should have targeted keywords in its source area.What keywords should be in the source area for blogs?The subject matter in my blog is not as targeted as my squeeze page and website.

Answer: First of all, I don't have a lot of keywords on a lot of my pages.Why?It is more important for me to get links pointing to my pages from websites that have the keywords.98% of the time you should focus on the links coming into your site.

The other 2% of the time you should deal with tags.Your title tags are the most important thing on your site.Your title tag should have no more than 83 characters in it to get you high up in the search engines.Next, your H1 and H2 tags are important and should have keywords in them.Then worry about your keyword tags.

I'm not a big blogger in the sense that you are talking about.From a squeeze page and webpage perspective the first thing I do is I usually run Google AdWords to my squeeze page.I can look at what keywords are giving the best click through rate.This click through rate lets me know which ads in my Google AdWords campaign people are clicking on the most when they are sent to my squeeze page.I optimize my site based on the click through rate.

Then people start subscribing to my list.I look at what keywords people are using to opt in to my squeeze page.Then I use those keywords to optimize my squeeze page.

After they opt in I send them to a place where they can buy.Then I optimize the site for buyers.So I get the buyer keyword information last.

I even optimize my articles with those keywords.Look in your Google AdWords campaign and find out what keywords people are clicking on.Look at your control panel to find your stats to find out what keywords to focus on.

Question #2: What are the most important things to look for in Google Analytics?

Answer: It depends on what you are tracking.When you login to Google Analytics go to "View Reports" for a specific site.I look at how many average visitors I had, my bounce rate, how many page views I had, and the number of new visits I had, and where my biggest traffic source is.

On one of my sites I'm consistently getting 650-715 per day, but then it dropped down to 293 one day and then jumped back up to its average of 650-715.This drop happened on a Sunday.This number makes me want to investigate what is going on.

I want to analyze the top traffic sources.Looking at the numbers of where my traffic comes from I had the following: 84% came directly from Google, 7.8% came from this site, etc.

I also look at what keywords people use to find my website.There are many numbers you can analyze and get ideas from.It gives you an idea of what is going on with your sites.

I actually use HyperTracker more often than Google Analytics.Here are the numbers I look at.I'm looking more from an email marketing perspective.So I want to know the total number of clicks, impressions, open rate, clicking on links in the emails, going to the page and actually buying, and the conversion rate on the opt-in page.I also look at how many people actually buy after the opt-in page.I look at the value-per-visitor as well.

I send out emails through HyperTracker to get this information.I also find this information in Google AdWords.


About the Author

Email Marketing is the most profitable way to make money on the internet.

Discover how to use the internet and turn your computer into a cash gushing machine.Sign-up right now for Matt Bacak's FREE online newsletter to find out how to do exactly that - Go here:www.promotingtips.com


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