Teleseminars - How to Time Your Special Offer Or Promotion For Optimum Monetization

The way a teleseminar progresses can be likened to a bell-shaped curve and so there are strategic times during which it is best to introduce your special offer or promotion for optimum monetization.

There are some participants who arrive early but typically during the first 10 minutes there is a steady stream of people arriving on the bridgeline which slows down to a trickle.It's not always the fault of an attendee that they arrive late.Particularly if a teleseminar has a lot of participants some people may have difficulty connecting to the bridgeline.So it's best to keep the first part of the call to building camaraderie, allowing attendees to briefly promote themselves and their business, making introductions and generally setting the scene for the call.

Then, of course, you get into the content of the call but participants may leave before the end of the call.So if you leave your special offer to the end of the call, which some hosts do, some of your participants will not hear it.True you can follow-up the call with an email to let people know what they missed but you want to capitalise and hopefully monetize your teleseminar there and then.

It takes a lot of effort to get people to attend a teleseminar.They have so many demands on their time and so many choices when it comes to choosing a teleseminar to attend.Therefore, once you have a 'captive' audience make the most of the occasion.To achieve this you also should promote during the middle of the call.

However, bear in mind that you don't want to do all your promoting at once.A skilled presenter will weave their offer into the call in such a manner that you don't feel that you're being sold to.

Another reason why you don't want to all your promoting to the end of a presentation whether it be an online or offline presentation is that it often comes across as rushed.As a result listeners may not take you up on your offer simply because they do not get to fully hear, understand and appreciate the value of what you're offering and so they do not purchase your product or service.

To help keep interest and attention high during the call it is a good idea to have some form of bonus or gift that you offer at the end of the call.This will encourage listeners to stay on the call until the end.

One technique that is quite effective is to announce that you will be giving away a bonus gift at specific times during the call.Attendees will carefully listen out for those times when the next bonus gift is announced.

Loral Langemeier did something clever for her "Cash Machine Reading Room" teleseminar series.She had a code word at the end of each call and you had to know all the words to be eligible for a special competition that she held at the end of the series where she was offering a number of really fabulous prizes.Obviously, you had to listen to the entire call to find out what the special word was.

This is a common offline tactic so look out for other successful offline tactics that you can incorporate into your teleseminars and so maximise the amount of money you earn from teleseminars.

About the Author

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Industrial Equipment Leasing Options That Help Businesses Grow

With all of the different industrial equipment financing options available, it can be difficult for businesses to decide which of these is best for them.Industrial equipment leasing options have been designed to help all kinds of companies including seasonal, those with bad credit, and those with larger needs.Selecting the right financial option will allow a business to flourish and exceed its goals.The payment plans can be fully customized to meet a unique set of needs, but here are some of the main structures businesses should be aware of before making a decision.

Traditional Industrial Equipment Leasing

Businesses choose a traditional lease program when they want to 'rent' the needed items rather than buy them.

This style of solution gives the company the opportunity to make low payments that are deductible on their taxes in many situations because they are considered an operating expense.The items are paid for at a fair market price, there is no end to the term, and it can be returned easily when it is no longer needed.This option is ideal for items that depreciate quickly.

Prepaid Or Capital Industrial Equipment Financing

Although it works similar to traditional leasing, the buyer owns the items.

The plan involves a series of small payments that are paid until the end of the term when the purchase price and interest has been paid in full.Then, the buyer pays a small percentage of the original price tag and sometimes a single dollar to take over ownership of the items.For businesses with less than perfect credit, payments can be made ahead of time to further lower the payments and show you can make the payments.

Postponed Payment Plans

Created the same as the previous two industrial equipment leasing plans, a postponed or deferred payment plan gives companies two to three months before making their first payment.

These are ideal for new businesses and those who will need a few months before seeing the return on their investment.Businesses get a few months to get up and running before having the added strain on their cash flow.

Seasonal Programs

Seasonal industrial equipment financing is ideal for those who have seasonal income such as those in the agricultural or road construction industry.

Because these businesses make their profit in a few select months, making large payments during the off-season can be extremely difficult.This plan lets businesses decide which months they will make payments, the amount of each, and the total length of the plan.Depending on the agreement, companies may have to make small payments during the off-season, which generally adds up to the interest only.

Leaseback Programs

Businesses that purchase equipment who then change their mind and wish they had taken payments have an option as well.

With a sale-leaseback or leaseback option, the company sells their items to the financial institution and sets up industrial equipment leasing to buy them back for payments that generally last for three months until it is paid.This frees up cash flow and allows the company to invest in things that increase in value rather than depreciate.

Progressive Payment Plans

This is a common payment plan for those such as contractors who purchase items needed for a series of upcoming contracts that will see their profits increase as the term goes on.

Instead of having a standard payment, these plans have payments that start small and gradually get bigger to match increasing profit levels and pay the financing out faster.

Master Leasing

Businesses that will require a large number of equipment pieces in a certain amount of time often choose a master industrial equipment financing plan.

The agreement as a whole is configured and signed.Then, as they need and acquire the items, a separate term and term length is assigned for each purchase.This makes large investments far more manageable.

Industrial equipment financing needs to be affordable yet large enough for companies to get the equipment they need to reach their financial goals.The right industrial equipment leasing plan will give companies the freedom to pay what they need to when they can afford it to enable them to be as successful as possible.

About the Author

Christine O'Kelly writes for the industrial equipment leasing solutions provider Landmark Financial Corporation.

These industrial equipment financing experts pride themselves on their quality financial options and superior service.

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