Top 10 MLM Secrets To Success

You have been trying to build an effective downline or exerting more efforts just to improve your sales. The novelty of getting motivated and starting a life full expectations and hopeful conclusions as far as multilevel marketing or MLM is concerned, is just as important as finding success in every endeavor that you make.

As well as all the hype that MLM brings, you find yourself facing the atrocious essential: The alternative that your victory in MLM is title to the doldrums is drawing near and that you are at a loss for words in a rut and the terrible reality that you can under no circumstances style it to the top after all knocks you.

All of these items without difficulty let you end your day in addition to a gasp

So now, you are attention on whatever to do subsequently, where you are heading at, and mulling more than on the indispensable reasons why you are failing in MLM.

MLM or multilevel commercial is a workable returns-developing assignment that some staff know-how grown to reminiscent of. The without difficulty business is that, in spite of its fame, a number of are furthermore not aware of the bona fide hypotheses beyond MLM victory.

Numerous of these employees consider that MLM sensation depends on the measure of sales they style for a day. They miss out on the the whole story that there are a couple of features to believe and gears to use before you pull off MLM sensation.

How to carry those greens flowing and purchase MLM achievement There are 10 aspects to productively accomplishing goals in MLM, whether they were designed on New Time Day as allocation of your results or on any different epoch of the once a year. Here are top 10 MLM secrets to victory:

1. Set your goals

Initially, your goals should be accurate, measurable, achievable, pertinent, and era-tied up.

Be accurate. This device that you should cause concrete goals and use performance words. For example, as a replacement of certainly axiom I will be a better MLM marketer, say I will use one time on each customer and one more era as well as each member of my downline steadily.

They should be measurable. It describes the attribute of the behavior you inquired to move out. For example, you can say, "I will use one-on-one episode also each member of my downline for half a day every month."

They should be achievable. If you knowledge by no means tried exchanging ahead and aim to be a billionaire behind one month, then you are situation yourself for failure.

They should be germane. Your goals should be something you really want to know to do. Ask yourself: "Do I truly solicited this" Be cautious anything you request for, you might truly get it

They should be era-busy. Set a time table. For instance, say "I will deplete one-on-one moment also each member of my downline for half ad ay every month of 2006."

2. Them-savvy

Uncover the emotional ingredients that may be preventing you relishes achieving your goals. Knowing and naming these components is half the attack. The variant half is consciously replacing these worries along furthermore productive, one another-supportive record.

3. Stay on go after

To hold yourself provoked if you can see how you are doing in addition to your objective. A couple workers hunger a color-coded program, as others akin to keeping daybooks. Search out out what perform wise for you.

4. Rewards

Achieving your MLM goals should be rewarded enough. Nevertheless, if you think you hunger rewards to stay motivated, and at that time use them. Mull over of rewards that will not cost a lot of currency.

5. Message support

Being in a blend tends to arouse workers further than human being on your own. No admiration why developing your downline is not merely cardinal given that of the residual returns that you will get but also encountering people also the same goals or those supportive of yours.

6. Endurance

No marvel, you will event obstacles along the way. Mull over of them as provisional crises; get back on chase as soon as you can or merely start up on top of. Hold in information that tolerance overcomes resistance. Confess the authenticity that probable customers are often those that will say NO to you at first manifestation.

7. Celebrate triumph

Have fun the sensation of young steps towards your purpose as at any rate as the final objective. It may well be as effortless as flowing out for ice cream when you planned 10 sales in a day or lunch plus your members subsequent to they undergo reached their 2-trading target in a day.

8. promote

MLM accomplishment is not all almost about establishing downlines. It is similarly about advertising your MLM program so that spare and added employees will recognize such programs exist. You can under no circumstances earn extra sales or person employees who will sizable consider that they will furthermore earn the way you do or yet more if they do not absorb that your MLM plan is one of the bests in town.

9. Invest added episode

Staff who are not prosperous in MLM are faced as well as merely a effortless problem: They do not knowledge the phase to textbook for it. To be booming in MLM you need to meet up with the moment to pay attention on your goals, set specific schedules to unite your downline, and give birth to successful promotional gears to invite type visibility and notification.

10. Agree in anything you do

If you do not accept as true with your style or your MLM list suitable sufficient to stock you correctly on chase, you can certainly not realize triumph. Believe on whatsoever you are merchandising primarily ahead others do.

Plus returns and commodities cause a rebellion to pick up up and each abundant, you can do in other places along furthermore it as long-lasting as you carry these items in information as soon as attempting to reap sensation in MLM.


Concerning the Architect

Daegan Smith Is And Adviser Online Marketer
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Per Month As soon as Soon And Simply EXPLODING
Your Network advertisement Firm by 7,141
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How To Use Cold Calling To Make Business Work

However, most of the work you will do on the telephone will be business to Business calls and if you have warmed up the recipient with a good, personal sales letter, your approach is made much simpler.

I spend a lot of my time on the phone to people. Here are some of the tips and tricks I use to make it a positive experience:

1. Smile Your positive attitude will come through in your voice.

2. Be confident, even if you are rejected

3. Be polite, even if you are rejected

4. Never hang up

5. If you need to conclude the conversation, physically stand up Your body language will have an impact on the call.

6. Never use a script If they dont have one you will die when they ask the wrong question

7. Make the conversation open ended so you have the opportunity of calling again.

8. Listen to them Listen to them Listen to them

9. Dont try to save the world on the first call.

10. Be business-like but personal - make sure you are properly briefed.

11. Dont address the person using their first name - unless you know them well and have a good relationship with them.

Getting through to the right person takes a certain skill. But there are tricks and techniques you can learn to make it happen. Usually the first person you speak to will be the receptionist. Pick their brains In the course of conversation, you can discover who does what in the company and who the key decision makers are.

They will often answer the phone using their first name: "Good morning. My name is Natasha. How may I direct your call" Something like that. Feel free to address them using their first name. "Good morning Natasha. I wonder if you can help me." Make sure you keep a note of their name for your follow-up call.

There are a variety of ways to get through to the right person:

1. "Natasha, I have been in touch with prospects name requesting to tender for project and am calling to track the progress of the project. Can you help" It is unlikely they will have details, so will attempt to put you through to your key person.

2. If they have details, they will let you know so keep a note. Then ask to speak to the person directly, thanking them for their help.

3. If you end up with a voicemail, leave a short, polite message reminding them that you wrote a letter to them requesting to tender for project and ask them if they need further information, leaving your direct line contact details.

4. If you speak directly to the person, apply all the telephone techniques listed above and start to build a relationship with this person. Keep note of the conversation and ascertain more details about the project they are dealing with. Think: you want to offer them a solution not a product. So as they are speaking, use some discernment. What is it that they need more than anything else for this project. What are they looking for in terms of a contractor What are the criteria they think important in this selection.

5. If you only have the first name initial of the key decision maker, it is worth getting the full name of the person for future reference. For instance, if you know the initial is A, then use any name beginning with A when phoning. Say to the receptionist: "Good morning, my name is your name from your company. Could I speak to Alan Evans please" She will say, "Do you mean Andrew Evans" You say, "Oh yes, Im sorry, I meant Andrew Evans." job done

6. When you ask the receptionist if you can speak with this person, it is better to use their whole name: Not: "Can I speak with Mr Evans please." Say this: "Can I speak with Andrew Evans please." This is formal but with a personal touch and gives the impression that you know this person.

So dont be afraid of the dreaded cold calling. Telesales can be challenging, but also a lot of fun if you apply the right strategies.


About the Author

Steve Flashman is a marketing Consultant with a unique edge He is a public speaker published author, recording artist, media broadcaster and communications expert.

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The Four Tier Annihilation Method In-Depth Review

Before going on with the review on "The Four Tier Annihilation Method", let me say that by reading the sales letter on its website, some people would not be able to guess what kind of business that the authors are referring to. I was one of them too although there is already a few snapshots of the ever popular auction website posted on the webpage. Moreover, the authors two authors to be exact do not mention anything related to this auction website. But, if you are involved in online auction, youll immediately have an idea of what the content of "The Four Tier Annihilation Method" is all about."The Four Tier Annihilation Method" is sold through ClickBank. So, you will get access to this product once your payment is successfully verified.Inside the download area of "The Four Tier Annihilation Method", you will find an ebook and 22 other videos. "The Four Tier Annihilation Method" ebook is in PDF format and it contains 145 pages full of contents.

The videos are meant to explain the strategies and tactics written in the ebook for better understanding. Some of the videos also have more advanced strategies than explained in the ebook. Having said that, the reader should also watch these videos even after they finish reading the ebook.

Back to the ebook, "The Four Tier Annihilation Method" contains 4 modules which are based on the four tier concept the authors, Saj P and Alex Goad, are trying to explain. I feel each chapter is divided equally long enough in terms of its depth in explaining the idea and also in terms of its complexity. This means if you are only interested in one idea, you can focus only one module and move on to another without missing any details. But, like the ebook suggests, its better for you to read and apply the first module first before moving on to the next one.

In Module 1, you will learn how to sell physical products. It starts out by researching the products, outsourcing them and finally get them sold. If there is only one resource which is priceless to me, it should be the service that is available to supply you almost anything that you can imagine selling on the internet. With this Tier 1 method, it is possible to earn 100 or more a month.

Module 2 is one of my favorites as it explains how to monetize digital or infoproducts. There are a few profitable strategies that you can apply in this module and if its done properly, you can get a profit of 1000 or more per month. Now, here is what I think is valuable for me from this chapter - a resource where you can dropship your digital product in the form of a CD or DVD to your customers for less than 2 a piece. I know that there are a lot of internet marketing gurus out there selling premium price for products on CD and DVD. With this resource, even you can now sell your infoproducts on CD or DVD without you have to handle all the grunt work of producing the discs.

The next Tier will be the one that can make you 10,000 or more per month. It deals with a more high-end products but the good news is that in all 4 tiers explained in the ebook, you can have lots of resources to start selling them.

Tier X is the advanced module in Module 3. This is a more involved module that might get you rich even by selling one product. The return might be in a 5 or 6 figure depending on what you sell. However, Tier X also has a different style of selling compared to the other tiers, and the authors suggest that this would be the last Tier to get involved once you learn the previous modules.

And before the end of "The Four Tier Annihilation Method" ebook, there is a section which teaches you how to also make great income through affiliate marketing. This is probably the module that lots of affiliate marketers would be happy to read. The idea is practical and it doesnt take a lot of capital to start. Among the topics in this module are "CPA Profits" and "List Building". What I like the most about this module is that the market is already there. You just have to bring the right product to offer.

In summary, "The Four Tier Annihilation Method" is definitely not a beginners guide on how to set up an account on an auction site and start selling unwanted products just to get rid of the trash from your house. This product will teach you how to successfully build wealth one step at a time by following the different categories tiers taught by the authors.

I will give "The Four Tier Annihilation Method" 4 out of 5 stars if I were to grade it. In fact, Im happy to see a product at the price of 77 that has an in-depth information such as "The Four Tier Annihilation Method".


About the Author

To complete Zamri Nanyans

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12 Tips For Your Product Funnel

When creating products to sell through your Internet business it can be confusing. What products come first and what comes next What is your product funnel What is the first thing that a customer would buy or download in your niche Keep answering these questions until you have created your own product funnel.

Lets look at the product funnel more closely,
1. Have a free or inexpensive product such as downloadable pdf, CD, or audio. You give this away to show your customer that you have valuable information.
2. Products that range 10-40 of better quality.
3. Products that range 100+.
4. Products that range 100 to 500 such as a small course.
5. Products that ranges 500 to 1,000 such as a course.
6. Products that range 1,000+ such as personal coaching and mentoring.

Remember as the price goes up, your product quality should go up.

Product Research:
1. Do competitive analysis to find whats missing in the marketplace.

2. Search for weaknesses in your competition.

3. Brainstorm ideas to find out what people want, not what they need.
Remember, people dont always know what they need. You need to know the difference between what they want and what they need. Sell people what they want and deliver people what they need. There needs to be a tie-in between these two.

4. What can you come up with that is new and will solve your customers problems Find new and creative ways to be a problem solver. Use your expertise to craft these new solutions.

5. Your product can have a short life span or be an evergreen product. Software products tend to be evergreen products. They are evergreen because they are updated often, but the initial product remains the same.

6. Check blogs, social sites, and forums to see what topics and products are becoming popular. To find forums in your niche go to Google and type in yourniche forums.

7. Search Clickbank.com, associateprograms.com, pay.com.com to find products in your niche. These websites will have digital information products in your niche.

8. Buy products that are not doing well and rebrand them. You can purchase exclusive private label rights so you and the owner of the product are the only people that can sell the product. So you can revamp the product and sell it. Make sure that you have a contract for the private label rights.

9. Look for private label products, tear them apart, and incorporate it into your product. You dont have to reinvent the wheel.

10. Leverage the competition. Purchase competitors products to see what they make and how they deliver it. Analyze the benefits and limitations of your competitors, products. Then create your own product that only utilizes the benefits. You can also point out to your customers that you have a superior product.

11. Create your price point. Common price points are 9.97 and 19.97. Determine your price by seeing what your competitors are selling a similar product for or you can determine the value of the product yourself. It is up to you. For example, you can say that your product costs much more because it is a significantly higher quality product.

12. Compete with your competitions on benefits and features. Dont try to offer the lowest price.


About the Author

There are many strategies to making money on the internet, but nothing makes sense unless you have a big list. Email marketing is the most profitable way to make money on the internet. Discover how to use the internet and turn your computer into a cash gushing machine. Sign-up right now for Matt Bacaks FREE online newsletter to find out how to do exactly that, Go here:

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The Hidden Costs of Buying Iridium Satellite Phones from the Low-Cost Provider

A quick Google search on "Iridium 9505A Satellite Phones" will display a wide variety of prices and airtime plans. However, what does it all really mean Is buying a phone for 1,395 really better than buying one for 1,495 Are you truly saving 100 Perhaps not It is critically important to understand there are very distinct differences between the equipment, services, and options that Iridium service Providers offer which significantly impact the retail price of the phone. In general, low price means very few options and services, if any, while higher prices include more accessories and service.

Sure, you bought at a seemingly great price and your phones arrived in the standard Iridium factory packaging. However, did your low-cost vendor perform the following essential tasks for you that will ensure your Iridium satellite phones are fully operational in the time of greatest need: emergency response, business continuity, or communication in remote areas with the intangible reasons being to save lives, time and money

Task: Description Time Value
Unpack: Open each phone box, remove all components, 10 min, 4.81
Read: Read set-up instructions, 10 min, 4.81
inventory: Verify you have received all components, 3 min, 1.44
SIM: Insert the SIM card in each phone, 3 min, 1.44
Charge: Unpack charger, insert battery, charge phone, 3 min, 1.44
Label: Print a label and label each phone, 4 min, 1.92
Charge2: Check on charging status, swap phones, 5 min, 2.40
Test: Remove PIN code and make, receive a test call, 20 min, 9.62
Trash: Packaging disposal, 2 min, 0.96
Case: Buy case for kit, 30 min, 14.43
Pack: Pack the kit into the phone case, 5 min, 2.40
Card: Create, print label and laminate a user card, 30 min, 14.43
Errors: 20 No offense, but do you do this daily 25 min, 12.02
TOTAL: The REAL total additional time and cost, 150 min, 72.12
Value based on 60,000/yr salary

Additionally, what is the opportunity cost for you and your organization to unpack and properly set up the phone Setting up your Iridium phone will take you or your Admin person away from other high value projects which can more than double the cost of "doing it yourself". Isnt your time worth more than the value of setting up an Iridium phone Once youve set up your phone, how will you keep all the accessories together Will your low cost vendor provide a carrying bag for you What if you have trouble setting up your phone Is 24 X 7 support available to you at no cost

And heres a scary thought: What if you have to set up 50, 60, 80, or 120 phones Do you have the time Do you have the staff Oh, yes, do you have a place designated for setting up and charging a large quantity of Iridium satellite phones

Summarized below is the total of all the real hidden additional costs of buying Iridium satellite phones from the lowest cost provider:

Self setup 72.12
Opportunity cost 72.12
Nylon carrying bag 20.00
Easy instruction guide 10.00
1 hour support 28.85
Total: 203.09/phone

But you bought the phone at the "lowest price" didnt you Or, so you thought The lowest price is simply a number and is usually the lowest overall value. The highest value encompasses far more and saves you more time and money in the end. When you receive the Iridium satellite phone you bought from a customer service oriented provider, all of these tasks are taken care of for you, and done right. Simply turn on the phone and you are ready to go


About the Author

Lou Altman is the CEO and Founder of GlobaFone, an award winning, leading provider of

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Wholesale Video Games: Extreme Infamous Tactics

Let say that you have a successful wholesale video games accessory and your back up is your affiliated company that offers DVDs. Pay attention, this is one of the tools many of us on the top use to beat many competitors, make competitors paralyzed and not even make them think while the clock is ticking. It is the way you can beat an international master whose company runs plainly with logic and strategy.

Let us say that you have a big company, with a big budget and all that they do is mainly plan, apply strategy, and execute strategy. You want to beat the company and you do not know how to as their budget is, well, intimidating. Big successful companies gather such results by tracking their marketing campaigns and ultimately they often conclude whether to dump the marketing campaign or make additional strategic executions again.

Most of them, that is all they think when it comes to a marketing campaign. Where there is budget, there is planning, there is strategy and there is definitely a final results. How do you then plan and execute to become among those in the top quickly, and ultimately get to be number one when it comes to a home based business and you are against a giant corporation

The best tactics many of us, including myself, have ever used to beat giant corporations in numerous head to head marketing battles to number is called aggressiveness. By mentioning aggressiveness we do not mean attacking someone or going to Disney and giving a shot to Mickey Mouse, we are talking about the use of speed, quickness in the start and finish of a marketing campaign.

The faster you can upload wholesale video games accessories into your website script, the faster you will be able to offer them to people who are interested in the product you are offering, therefore, the faster you will be able to recognize reaction, marketing behavior, align results and conclude for either continued tactics or application of strategic planning. While there is no need to mention strategy, let us assume that you now know how important tactics are when it comes to marketing locally and online.

As you may know the military in war most often characterize their definition of tactics knowing about a certain order, the available disposition and by formation of their troops. With heavy studies and analysis over the last 4 years on the Internet, the same rules apply to marketing online and even locally. The more aggressive you are, the more vulnerable your competitor is to failing.

The more vulnerable your main competitor becomes, the more money he will need to invest in order to beat and survive the heat. There is a great hint of a famous quotation that has been written virtually for centuries by one of the best generals in world history. The quote says:

If your enemy is secure at all points, be prepared for him. If he is in superior strength, evade him. If your opponent is temperamental, seek to irritate him. Pretend to be weak, that he may grow arrogant. If he is taking his ease, give him no rest. If his forces are united, separate them. If sovereign and subject are in accord, put division between them. Attack him where he is unprepared, appear where you are not expected - Sun Tzu, the Art of War.

As my love for Internet marketing grows incrementally and my new renewed full time marketer takes its place, know there are numerous tactics you may start to beat your competition. Whatever you end up doing in your wholesale video games business, have the wisdom of General Sun Tzu in mind all the time.


About the Author

Wholesale Video Games online are one of the business components Joaquin serves as reference source, e-commerce coach and certified author. His focus today is assisting people receive extra income through the acquirement of a Wholesale Games

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Secrets of Effective Downline Building

Building your downline in whatever business or program you are in goes beyond just signing up somebody under you. It entails establishing trust and credibility to produce lifelong business associates who will go with you in whatever venture you will get involved in. A productive downline is an important asset in achieving success in any program.

What are the secrets in building your downline

A good leader must have the ability to perceive today where he wants to be situated in the future. If having a massive downline is your goal, then you must visualize it and do everything you need in order to achieve it. Determine what area you need to improve on and work on it. Be one of the best.

Use every method in communicating with your potential downline. Take advantage of any new technology that would effectively get your message across. Create sales letters that convey everything you want your prospects to know about your program or business and always include a personal touch in your every correspondence.

There are many ways and means to promote and reach your market but focus on just a handful of these at a time. If a method no longer produces desired results after some time, do not use it anymore. Concentrate on advertising strategies that work and drop any method that is ineffective.

Be creative and use your imagination in reaching out to your prospects. What may work on one person may not necessarily work on the other. Develop the art of determining what is going on inside a persons mind. After you have ascertained what he needs, you will be able to focus on matters that are important to him and be able to successfully convince him to join your company.

Look for like-minded persons. Approach people who are ambitious, driven and eager to grow at a fast pace in their lives. Be selective. Dont waste your time talking to persons who are not committed.

A prospect can be found anywhere and everywhere. Keep your business cards with you wherever you go and provide individuals who might be interested in your business the means to contact you.

Do follow up on your prospects. Many persons know the importance of following up but only few people actually do it. Be one of the successful entrepreneurs who remembered to do this and built a huge downline.

It is nearly impossible to build a massive downline all by yourself. Tap on the strength of network marketing and put a system in place which everybody can participate in. Allow everyone to be aggressive and productive in downline building.

Regularly keep in contact with your downline and make them effective in what they do. Provide training on marketing skills, how to set up goals, how to sponsor other people and more. Foster good relationships with your downline and keep them well-motivated.

Systematically improve on every aspect in the operation of your business. It is your aim to maximize results and so learning and trying out new methods are essential. Learn to adapt to changes and optimize your potential and that of your downlines.

Once you master an effective course of action, apply it and teach those under you to duplicate it. You will attain your goals more quickly if you let your downline do their part.


About the Author

Daegan Smith Is And Expert Online Marketer
"Wanna Lean The Secret To Making 85,147,717
Per Month While Quickly And Easily EXPLODING
Your Network Marketing Organization by 7,141
People Without EVER Buying Or Calling a
Single Stinking Lead" Free CD Explains All:http://www.easymlmprofits.com

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Construction In Crisis Meet The Decision Makers

In marketing for construction, as with any other industry, getting in front of the key decision makers is crucial for the development of your business. The most important rule about appointment-making is to sell the appointment and not the product.

Appointment-making is a skill in its own right. Some construction companies and architects for that matter, use canvassers or telemarketing staff to do this job for them. However, it is far better to use staff internally, or if you are a small family run business or sole trader, you should try to do this yourself rather than outsourcing. That way you have direct contact with your prospect from the word go.

It will also be very useful for you or your marketing person to combine the appointment-making with the initial researching activity. When combined in this way it helps to build initial relationships with helpful people in the prospect organisation, and you or your marketing person can collect additional useful information that would otherwise be missed or not picked up by a separate appointment-maker or canvasser.

Sending a well written letter of introduction is a useful and often essential requirement before an appointment can be made. Generally the larger the prospect organisation, then the more essential an introductory letter will be. This is mainly because PAs and secretaries almost always suggest that any approach to a decision-maker i.e. the boss, whose time the secretary is protecting be put in writing first.

Bear in mind that the PA is there as a defence shield for the boss, and rightly so, or the boss would never get anything done So for any approach to succeed in getting through to the right person, the PA must effectively endorse its credibility. Whether by writing or telephoning, the reason for wanting to meet must be serious and interesting enough, which is why researching and understanding the organisations strategic priorities are so crucial.

General product and service approaches do not work because they are not seen to relate or benefit the prospects own strategic priorities. So a carefully thought-through UPB Unique Perceived Benefit, forms the basis of the appointment approach. If it strikes the right chord the appointment will be granted.

A good introductory letter may win an appointment without the need even to speak to the decision-maker. Remember, the PA often holds the key to achieving an appointment She certainly holds the diary So in your contact with the PA, do not be pushy or arrogant. If you are the door will close You should assume that the loyalty and trust between boss and PA are strong, so you need to get him or her on your side.

A point to remember: The PA will generally try to divert the sales persons approach to a less senior member of staff. So its important to tailor the approach to fit with the level of, and functional responsibility of the person being approached for the appointment. On occasions, the sales person will not be granted an appointment with the targeted main decision-maker, but instead will be referred by them to make an appointment with a lower ranking manager or director. If this happens its no problem - the sales person then proceeds with the MDs or FDs endorsement to develop the situation with the lower ranking contact.

The fact that its been referred by the MD or FD gives the sales person vital authority and credibility. Being referred down the line is fine; but trying to refer upwards for eventual purchase authorisation or budgetary approval is nearly impossible, which is why appointment-making should always aim high, with a strategically orientated proposition.

Dont use a script, it will become your downfall. And also remember, unhappy people cant sell. So if you are having a grumpy, bad mood day, STAY AWAY FROM THE PHONE Do some paperwork instead until you cheer up a bit If you always see the glass half empty, GET OUT OF SALES AND MARKETING Its not your thing

So let your personality shine through and be yourself. Be professional, enthusiastic and straight-forward. Resist any temptation to employ gimmicks, jokes and flashing ties - your credibility will be undermined before you even open your mouth

Happy sales hunting


About the Author

Steve Flashman is a Marketing Consultant with a unique edge He is a public speaker published author, recording artist, media broadcaster and communications expert.

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Is Your Local Chamber of Commerce Obsolete

Wandering into the San Jose, California Chamber of Commerce one wonders what sorts of local businesses are members. After all, San Jose is Silicon Valley Central and the home to many of the worlds best known companies.

As one glances at the list of members what is conspicuous is the absence of the heavy hitters. What is also conspicuous is that of the tens of thousands of businesses in San Jose only a very small percentage bothers to join the San Jose Chamber of Commerce.

In the old days local C of Cs were places to advertise and promote your local business. Somehow being a member and paying your 150 yearly fee would put you among the local elite and raise the credibility of your company.

But as in the San Jose Chamber of Commerce most local businesses are not members as well as the "bigger and more important" local businesses.

But its not just San Jose. Go to any local C of C and more than likely you will find the same thing. Why

A big picture analysis shows that the concept of "local" has changed. Technology and specifically search technology has opened the world to the local consumer with more than just local options.

In the old days one did business with those that one knew or knew of locally; now the local consumer can do business with any company they find searching the Internet.

The "Buy Local" programs have simply become obsolete as the concept of local has lost its meaning.

The inference once was that local consumers were looking for businesses and a good way to find reliable businesses was through the local Chamber of Commerce member list. Actually this idea died in the 1970s and 1980s and was in reality not a member benefit by 2000.

In the past a new business would join hoping to gain local exposure and maybe get some extra business. The badly maligned Mixers would help serve this function.

New members were told to bring their "pitches" and stack of business cards and hand them out at the mixers. So in effect the mixer became a big "lets sell to ourselves" exercise, as rarely do non-Chamber members attend the mixers.

Local collective ads were once another way the local Chamber could promote its members; through brochures, local newspaper and magazine ads, an occasional TV or radio spot. As mass media has gotten more expensive, the collective ads have gone by the wayside.

And like many organizations, the local C of Cs have been hit hard financially in the recent economic downturn. As their cash flows have diminished, the Chambers ability to hire and retain good staff had diminished as well.

Hence, all the ubiquitous job postings for Chamber Executive Directors. Part of the "executive package" is that the executive director must raise money to pay for herself.

This means that the primary function of the executive director is not promoting local business but raising enough money to keep the Chamber above water.

But in all fairness, its not just the executive directors fault; what can a group do locally to promote themselves

The biggest complaint today is that the Chamber does little or nothing for its members so it has become harder and harder to justify the time and 150 fee. The first question a new prospect asks is what is in it for my business

If the expectation is increased business, as many new members hope, then the expectation turns to disappointment over time. Thats too bad.

Communities need a strong business community to thrive and communities with a weak business community have problems.

The simple fact is that the local C of Cs are delivering less and less value to their members. Unless the local Chambers are able to redefine their mission and find ways to bring greater value, the Chambers will simply go the obsolete route of newspaper advertising.


About the Author

Jack Deal owns JD Deal Local Search marketing and Deal Business Consulting, Santa Cruz and Salinas, California 95076 831-457-8806. Related articles, ideas, strategies, tactics and tips can be found at

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Earning Extra Through Online Work

The advent of the internet has been a boon to people looking for extra work. The web has made it possible for people to make their abilities and skills available to a wider audience and what was once a geographical impossibility has now become a virtually unlimited technological opportunity.

Why get work online Two words: why not Its fast, its convenient and your income possibilities is almost endless. Here are two reasons why you should give it a try:

1. You dont have to do it full time.

Most people who do work online are those who actually hold regular jobs. Online work is either just a way to augment income or as an offshoot of their present job or hobby. Whats great about it is that you get to do it with or without permission from your boss.

2. No ones breathing on your neck.

Well, probably not literally. Online work means youll be working by your lonesome, out of sight from your online employer. He wont know or care if you had a sandwich when you were working on that draft, not even if you slept midway through a project. His bottom line is that you submit the requirement on time and within spec.

Where and how to find online work.

Online work is of course, advertised online. Try typing the words freelances or online jobs and youll get thousands of possibilities. Try narrowing it down by typing in your specialty or main interest like freelance graphic design or online jobs for transcriptions for example.

Some of the most popular sites are recruiter sites, or those that offer freelancers and online employees access to ads posted by employers looking for a particular service. These sites are pretty organized and jobs are listed in categories for easy searches while employers are categorized by industry. Job specifications are provided and you also get a brief description and backgrounder on your potential employer.

There are also dedicated websites that cater to a particular group of individuals. For example, websites offering online work to work-at-home-moms or virtual assistants or coaching and training specialists. These are very convenient sites to hunt online work with because jobs are already filtered and most employers are already checked.

You can also find online work offered on blogs and discussion groups. Some professional bloggers actually provide links and post ads on their sites so their readers, who probably have the same interests as the bloggers have, are informed of potential online employment.

Some newspapers do carry an ad for online work but this is few and far between. These are also worth checking, though. You never know what they have in store.

A few reminders

As with everything on the internet, be careful. Some sites are operated by unscrupulous individuals who like to prey on surfers. Stick to the more established sites, or those you have read about. Theres a better chance youll find a legitimate employer through these sites than on sites youve never heard before. This isnt always the rule, but just in case, be sure to protect yourself.

Sometimes you pay, sometimes you dont. Some sites require a membership fee before they let you browse job openings. Some require nominal fees while others charge well over a hundred dollars. Some sites are established enough that you can confidently pay the fees, while you might want to be wary with other sites.

There are free sites, though and these could be your best bet if you dont want to pay anything. Also, there are sites who offer free membership, but you only get limited access. Only a subscription to their premium membership gives you access to more jobs or those with higher pay.


About the Author

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