Do You Know How To Attract Your Ideal Customer?

Most businesses pursue customers in the same way that a lion hunts prey.They watch and when any likely prospect wanders past they leap on them.Sometimes they bring them down, but a lot of time the potential prey gets away.

In the past this was seen as the only way to get new customers, to keep hunting until you were lucky.It was very labour intensive and required self confidence of steel to cope with the thousands of knock backs.

These days the smart businesses are moving to attraction based marketing, where rather than pursuing the customer, they create a great offering and attract qualified customers to them with no hunting involved.There is no hard selling, just showing a person who is interested what makes your product or service so great and allowing them to make up their own minds.

Sounds great - but how do you go about attracting your ideal customer?

For clues in what works in attracting customers, businesses can borrow a lot of lessons from the world of internet dating.In internet dating, individuals put up profiles about themselves on the dating website.

Interested people visit the site and contact the person.A conversation then ensues and potentially moves into a non-cyber date.If those dates go well, then a positive outcome results.

On internet dating websites, some people seem to get lots of people contacting them and others languish quietly on the cyber-shelf.So what is the difference?

If you really want to attract your ideal customer then stage 1 starts with you.You first need to work out who you are, what makes you special and unique and why anyone would be interested in you in the first place.You need to know what you are offering and why it is brilliant.

This is much easier said than done (both on internet dating and in business).There are hundreds of businesses on the market, so you need to be totally clear on the difference you make to a customer (and if you are not making a difference, you shouldn't be in business).

Unless you are clear on what you can offer the customer, either they will keep on walking by or you will attract the wrong sort of customers as you have sent out the wrong messages.If people can't work out in a split second what makes you different, then they will move on.If you send out a message such as we're cheap, then you will attract cheap customers.

In terms of the message, you need to be clear not just on the tangible things (we sell flowers), but the intangibles or how you make the customer feel (through flowers, we help our customers create memorable moments in their lives).Finally, you need to be consistent in your messages and be congruent in everything you say and do with your customers.

Only once you are clear on who you are and what you do, can you move onto becoming clear about your ideal customer.

In internet dating people specify the exact sort of person they are looking to meet, right down to eye shade and preference for pets.In business you need to get to the same level of detail in working out what your ideal customer thinks and looks like.

The way to do this is to think of your favourite 5 customers or clients.Bring them to your mind and jot down the qualities about them that makes them superb.It may be that they pay on time, give you interesting work, appreciate what you do or something else.Whatever the qualities, jot them down.You will usually find a number of common areas and themes start to emerge.Write all of these themes and commonalities down in a list, headed with "My ideal customer ..."

What do customers look at on internet dating sites?

The first things most people look at are the photos.They look to see if the person is warm and approachable, and the photo reflects the personality of the person (you would be surprised at the number of fuzzy, non-smiling, dreadful photos people put up on dating sites!) If the photo is hidden, many people think they have something to hide and will not approach the person.

Next they read the words on the profile, checking if the personally meet the specified requirements, as well as if they are interested in what the person has to say.If they are interested they have a very clear action they can take in terms of how to contact the person.

What does this mean for business?Once you have identified your ideal customer, then you need to make sure you communicate what your ideal customer is to the world.Putting it simply you need to say "If you are looking for ABC service by a company who delivers in ABC way, and you are an ABC ideal customer then contact us".

How you do that is by first reviewing all of the words and images in your website and marketing material, asking the question "would my ideal client be attracted to work with me based on this wording and these pictures".

If not, then contact your marketing and copywriting people and share your list with them so they can help you frame your words and images on your website and marketing material to specifically target the sorts of customers you want to attract.

You also need to check to make sure you have a very clear and unambiguous way that people can contact you and you have discussed the list with your employees, so they understand what makes an "A class" client.

Going back to internet dating, once a person receives a contact, then generally they take the following actions.They look at the other persons profile to see if it is a match and if they like the look of the person, before replying and initiating further discussion.

In terms of business you should follow the same process.Look at the customers who approach you and determine if they fit your profile of an ideal client.If not, you have some choices to make about what you do next.Not every person who contacts you is your perfect match.

However, if you get a pattern of wrong matches, then you may need to further adjust your wording/images or look at where you are not being congruent in what you say you want and what you are doing to get it.

You may also want to keep a copy of your list in your business plan and before you sign off on any new product or service review the list to make sure that it will be attractive to your ideal customer base.

Once you have a match, then initiate deeper conversation to see if you truly do have things in common, highlighting the great features but allowing the person to make their own decision.

If you think about dating yet again - if you go straight from hello to marry me without drawing breath, you will get many many knock backs.Allow the relationship to naturally develop rather than force the pace.Only once the person is totally comfortable with you and your offering, can you then take it to the next level.

This may sound pie in the sky - but the funny thing is it works!By being clear in who you are, communicating why you are fantastic and what you can offer a certain group of people, you naturally tend to attract them to you without any hassle or stress.After all, isn't there enough stress in business without having to constantly hunt for game?

About the Author

Ingrid Cliff is a freelance writer and the Chief Word Wizard of Heart Harmony - a writing services studio that helps put your business into words.

For a free copy of the "7 Secrets of Compelling Copy & Powerful Words" visit her website http://www.heartharmony.com.au "> www.heartharmony.com.au .

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The Four Tier Annihilation Method In-Depth Review

Before going on with the review on "The Four Tier Annihilation Method", let me say that by reading the sales letter on its website, some people would not be able to guess what kind of business that the authors are referring to. I was one of them too although there is already a few snapshots of the ever popular auction website posted on the webpage. Moreover, the authors two authors to be exact do not mention anything related to this auction website. But, if you are involved in online auction, youll immediately have an idea of what the content of "The Four Tier Annihilation Method" is all about."The Four Tier Annihilation Method" is sold through ClickBank. So, you will get access to this product once your payment is successfully verified.Inside the download area of "The Four Tier Annihilation Method", you will find an ebook and 22 other videos. "The Four Tier Annihilation Method" ebook is in PDF format and it contains 145 pages full of contents.

The videos are meant to explain the strategies and tactics written in the ebook for better understanding. Some of the videos also have more advanced strategies than explained in the ebook. Having said that, the reader should also watch these videos even after they finish reading the ebook.

Back to the ebook, "The Four Tier Annihilation Method" contains 4 modules which are based on the four tier concept the authors, Saj P and Alex Goad, are trying to explain. I feel each chapter is divided equally long enough in terms of its depth in explaining the idea and also in terms of its complexity. This means if you are only interested in one idea, you can focus only one module and move on to another without missing any details. But, like the ebook suggests, its better for you to read and apply the first module first before moving on to the next one.

In Module 1, you will learn how to sell physical products. It starts out by researching the products, outsourcing them and finally get them sold. If there is only one resource which is priceless to me, it should be the service that is available to supply you almost anything that you can imagine selling on the internet. With this Tier 1 method, it is possible to earn 100 or more a month.

Module 2 is one of my favorites as it explains how to monetize digital or infoproducts. There are a few profitable strategies that you can apply in this module and if its done properly, you can get a profit of 1000 or more per month. Now, here is what I think is valuable for me from this chapter - a resource where you can dropship your digital product in the form of a CD or DVD to your customers for less than 2 a piece. I know that there are a lot of internet marketing gurus out there selling premium price for products on CD and DVD. With this resource, even you can now sell your infoproducts on CD or DVD without you have to handle all the grunt work of producing the discs.

The next Tier will be the one that can make you 10,000 or more per month. It deals with a more high-end products but the good news is that in all 4 tiers explained in the ebook, you can have lots of resources to start selling them.

Tier X is the advanced module in Module 3. This is a more involved module that might get you rich even by selling one product. The return might be in a 5 or 6 figure depending on what you sell. However, Tier X also has a different style of selling compared to the other tiers, and the authors suggest that this would be the last Tier to get involved once you learn the previous modules.

And before the end of "The Four Tier Annihilation Method" ebook, there is a section which teaches you how to also make great income through affiliate marketing. This is probably the module that lots of affiliate marketers would be happy to read. The idea is practical and it doesnt take a lot of capital to start. Among the topics in this module are "CPA Profits" and "List Building". What I like the most about this module is that the market is already there. You just have to bring the right product to offer.

In summary, "The Four Tier Annihilation Method" is definitely not a beginners guide on how to set up an account on an auction site and start selling unwanted products just to get rid of the trash from your house. This product will teach you how to successfully build wealth one step at a time by following the different categories tiers taught by the authors.

I will give "The Four Tier Annihilation Method" 4 out of 5 stars if I were to grade it. In fact, Im happy to see a product at the price of 77 that has an in-depth information such as "The Four Tier Annihilation Method".


About the Author

To complete Zamri Nanyans

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Easy-To-Do Tips On Building Residual Income

Have you ever dreamed of waking up every morning relaxed and not hurrying to go to the day's work while money is coming into your bank account? Can you believe this? Yes, you should. This is very possible in the world of interconnections and technologies. A new system of earning big bucks comes right into the comforts of your home!!!

Working today does not mean reporting to the office or company. It does not refer to reproducing piles of resume and going through sweat- taking interviews. Working does not mean doing office works or field works. Salary and checks are not just the modes of payment. More importantly, working time does not only refer to hourly or daily basis.

In fact, working may also be home-based, do-it-yourself style. You need not to be the employee but the employer instantly. What you just need are a big percentage of confidence and financial capital. And voila, you can now start your own business, build residual income, increase your gains and enjoy life.

But you may ask, what is the residual income that you're talking about? From the root words residue, which means excess and income which means earnings or profits, it refers to making profits from investing on your own assets, tangible or intangible in a long period of time, while exerting efforts and labor in a shorter period. Simply put, those are the gains which double or triple the amount of capital you had invested.

Sounds interesting, right? Imagine how easy and convenient making a living is for you if you are engaged in a business like this. You don't have to indulge yourself in an eight hour; five or six times a week work, together with all the reports or evaluations you have to undergo. You don't need to wait after weeks or months to get the salary needed to buy your everyday needs, or extra curricular weekend plans or vacation trips.

Instead, you are now sitting in front of your computer notebook, connecting to the internet and start the ball rolling. Its time to loose yourself into the new, exciting, fascinating job that gives more and bigger money at the least of time and the next question will be how?

The internet offers many, a lot and thousands of business ideas, or attractive programs to choose from. Online services such as affiliate and smart marketing, network marketing, email advertising, home-based business among others. However, because of information overload, you might find it difficult to decide for every kind of business will tell their best persuading words and catchy offers.

Remember, though ideally, internet business is a lot easier, this is still business in a strict sense which means that there are risks, so you need to play it safe. Here are some helpful tips to guide you in making a wiser choice.

1. Know thyself. What are your interests, psyche and personality? Get the work that is not just for work but also for play.

2. Identify the right customers. Engage in in-demand markets with in-demand customers. Be resourceful and trendy in looking, attracting and keeping your clients.

3. Love your affiliates. Take care of your down lines, for their success or failures will also, in some ways affect the whole cycle of business.

4. Be marketable. Make use of internet opportunities that offers free or one-click marketing services to spread the words about your business. Advertising is a must, successful advertising is a victory.

5. Shoot thy target. Be specific with the product you want to sell for a special product has particular set of followers.


About the Author

Daegan Smith Is And Expert Online Marketer

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