Bob Doruma Journal

Wednesday, May 13, 2009

Affordable High Risk Medical Insurance Online

The cost of medical insurance is enough to make anyone sick and because of that many people are now in the market for affordable high risk medical insurance online. While almost anyone can save money simply by purchasing their medical insurance online, a little extra effort spent in answering a few of the questions you'll be ask on the online price comparison websites could save you even more.

For example, setting up an automatic payment system for making your premium payments will save you money. If you are truly serious about finding affordable medical insurance then you can't smoke or use chew or any other tobacco products. If you currently smoke you will have to stop - or accept the fact that you will always pay more for your health insurance.

Unfortunately the same goes for being overweight. If you are overweight and you seriously want to save money on your insurance then you're going to have to try to shed at least a few pounds. The good news is that losing even a few pounds might move you down a rung on the insurance company's Body Mass Index - and if you're lucky enough for that to happen you could save quite a bit over the course of a year.

Group health insurance will save you money over individual insurance. If you can't get affordable group health at your place of work try asking at any clubs, associations or organizations that you belong to. You would be surprised at the number of groups and organizations which provide this to their members.

Do not participate in dangerous sports or take part in extreme games or other dangerous activities on a regular basis. Intentionally putting your health in jeopardy will result in your paying more for your health insurance. Driving a fast and flashy sports car or a head-turning muscle car can also increase the amount you pay for yours.

And did you know that your credit rating can affect how much you pay for your health insurance? It's true. Most insurance companies check your credit rating and the better your score the less you'll pay for your insurance.

If you don't see your doctor on a regular basis and are generally healthy you should definitely consider increasing your co-payment to 50%. Increasing your co-pay will reduce your monthly cost of insurance considerably.

Eating right, getting some exercise and just generally improving your health will also save you money on it as well as on your overall health care costs. Cut out all fried food, cut way back on the stops at fast food restaurants, eat more fresh fruits and vegetables and get as much exercise as possible.

Exercise, by the way, can be something as simple as walking around the block a few times a week or biking with your kids to school or biking around town to run errands. If you like company when you exercise why not join a mall-walking club? Increasing your deductible is a sure-fire way to lower your insurance cost as long as you don't go overboard and increase your deductible to the point that you can no longer afford it.

And that brings us to our final way of saving money on your health insurance - buying your policy online. If you truly want to save the most money possible don't stop after looking at the prices for competing policies provided by just one site. Instead, check out competing prices on at least 3 different websites.

Also, try to answer the questions on each of the websites in the same way each time. This will insure that you are comparing the same policy each time - and that is one of the keys to saving money.
But as soon as you've gotten the prices from at least 3 different sites your job is done - just pick the lowest price you've found and you can feel confident that you have found the most affordable high risk medical insurance online.

About the Author

My Recommended Sites:

High Risk Medical Insurance Online
Health Insurance Policy


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Thursday, February 12, 2009

Do You Know How To Attract Your Ideal Customer?

Most businesses pursue customers in the same way that a lion hunts prey.They watch and when any likely prospect wanders past they leap on them.Sometimes they bring them down, but a lot of time the potential prey gets away.

In the past this was seen as the only way to get new customers, to keep hunting until you were lucky.It was very labour intensive and required self confidence of steel to cope with the thousands of knock backs.

These days the smart businesses are moving to attraction based marketing, where rather than pursuing the customer, they create a great offering and attract qualified customers to them with no hunting involved.There is no hard selling, just showing a person who is interested what makes your product or service so great and allowing them to make up their own minds.

Sounds great - but how do you go about attracting your ideal customer?

For clues in what works in attracting customers, businesses can borrow a lot of lessons from the world of internet dating.In internet dating, individuals put up profiles about themselves on the dating website.

Interested people visit the site and contact the person.A conversation then ensues and potentially moves into a non-cyber date.If those dates go well, then a positive outcome results.

On internet dating websites, some people seem to get lots of people contacting them and others languish quietly on the cyber-shelf.So what is the difference?

If you really want to attract your ideal customer then stage 1 starts with you.You first need to work out who you are, what makes you special and unique and why anyone would be interested in you in the first place.You need to know what you are offering and why it is brilliant.

This is much easier said than done (both on internet dating and in business).There are hundreds of businesses on the market, so you need to be totally clear on the difference you make to a customer (and if you are not making a difference, you shouldn't be in business).

Unless you are clear on what you can offer the customer, either they will keep on walking by or you will attract the wrong sort of customers as you have sent out the wrong messages.If people can't work out in a split second what makes you different, then they will move on.If you send out a message such as we're cheap, then you will attract cheap customers.

In terms of the message, you need to be clear not just on the tangible things (we sell flowers), but the intangibles or how you make the customer feel (through flowers, we help our customers create memorable moments in their lives).Finally, you need to be consistent in your messages and be congruent in everything you say and do with your customers.

Only once you are clear on who you are and what you do, can you move onto becoming clear about your ideal customer.

In internet dating people specify the exact sort of person they are looking to meet, right down to eye shade and preference for pets.In business you need to get to the same level of detail in working out what your ideal customer thinks and looks like.

The way to do this is to think of your favourite 5 customers or clients.Bring them to your mind and jot down the qualities about them that makes them superb.It may be that they pay on time, give you interesting work, appreciate what you do or something else.Whatever the qualities, jot them down.You will usually find a number of common areas and themes start to emerge.Write all of these themes and commonalities down in a list, headed with "My ideal customer ..."


What do customers look at on internet dating sites?

The first things most people look at are the photos.They look to see if the person is warm and approachable, and the photo reflects the personality of the person (you would be surprised at the number of fuzzy, non-smiling, dreadful photos people put up on dating sites!) If the photo is hidden, many people think they have something to hide and will not approach the person.

Next they read the words on the profile, checking if the personally meet the specified requirements, as well as if they are interested in what the person has to say.If they are interested they have a very clear action they can take in terms of how to contact the person.

What does this mean for business?Once you have identified your ideal customer, then you need to make sure you communicate what your ideal customer is to the world.Putting it simply you need to say "If you are looking for ABC service by a company who delivers in ABC way, and you are an ABC ideal customer then contact us".

How you do that is by first reviewing all of the words and images in your website and marketing material, asking the question "would my ideal client be attracted to work with me based on this wording and these pictures".

If not, then contact your marketing and copywriting people and share your list with them so they can help you frame your words and images on your website and marketing material to specifically target the sorts of customers you want to attract.

You also need to check to make sure you have a very clear and unambiguous way that people can contact you and you have discussed the list with your employees, so they understand what makes an "A class" client.

Going back to internet dating, once a person receives a contact, then generally they take the following actions.They look at the other persons profile to see if it is a match and if they like the look of the person, before replying and initiating further discussion.

In terms of business you should follow the same process.Look at the customers who approach you and determine if they fit your profile of an ideal client.If not, you have some choices to make about what you do next.Not every person who contacts you is your perfect match.

However, if you get a pattern of wrong matches, then you may need to further adjust your wording/images or look at where you are not being congruent in what you say you want and what you are doing to get it.

You may also want to keep a copy of your list in your business plan and before you sign off on any new product or service review the list to make sure that it will be attractive to your ideal customer base.

Once you have a match, then initiate deeper conversation to see if you truly do have things in common, highlighting the great features but allowing the person to make their own decision.

If you think about dating yet again - if you go straight from hello to marry me without drawing breath, you will get many many knock backs.Allow the relationship to naturally develop rather than force the pace.Only once the person is totally comfortable with you and your offering, can you then take it to the next level.

This may sound pie in the sky - but the funny thing is it works!By being clear in who you are, communicating why you are fantastic and what you can offer a certain group of people, you naturally tend to attract them to you without any hassle or stress.After all, isn't there enough stress in business without having to constantly hunt for game?


About the Author

Ingrid Cliff is a freelance writer and the Chief Word Wizard of Heart Harmony - a writing services studio that helps put your business into words.

For a free copy of the "7 Secrets of Compelling Copy & Powerful Words" visit her website http://www.heartharmony.com.au "> www.heartharmony.com.au .

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Monday, September 8, 2008

The Four Numbers You Need To Know In Your Business

Do you know the basics of the Internet marketing model Here is a refresher:

The Internet marketing model:
1. Opt-In page: This is where you force people to give you their name and email.
2. Sales Letter
3. Order/Upscale page: Before the customer enters their credit card information ask them to buy other things from you.
4. Thank you/up sell page: After they buy your product ask them to buy something else. For example, Amazon.com up sells constantly. Have you seen the phrase People who have bought this product have also bought on their website Amazon up sells before and after the sale. This can bring in extra hundreds or thousands of dollars.

There are four numbers you need to know for your business. You can identify any problem in your business within five minutes by looking at these numbers.

1. Amount of distinctive guests
2. Opt-in page conversion - How a few web page visitors signed up for your plan
3. How some staff went to your ask page
4. How a couple of people essentially finished their demands

When you identified these numbers you can find bottlenecks. For example, if you dont pass through employees vesting your apply page after that there is something incorrect as well as your sales page.

The interest is that Some statistics for webpages are baffling.

Lets peep at the bulk of distinctive visitors you skill extra exactly. Are you inducing vex attracting website visitors Subsequently chew over on the subject of the primarily law of problem.

Problem Law 1: You must advertise your affair. If you dont advertise subsequently no person will appreciate near to you. Consider close to how offline businesses get clients. They taste open houses, postcards, hi fi spots, etc. They promote in way that are sensible suited to their interest.

There are numerous types of publicizing. It depends on your affair and brand. You want to hire in targeted pushing. For case in point, a bridal shop in Atlanta can required to market in a journal in Atlanta.

Too a couple of employees ruminate that putting up a online page is sufficient. This is fake. You need to market, but where Market where you shoppers go. Certain employees will requested to market in Google for it is a broad hunt engine.

Google has three publicizing segments. There are absolved listings, but it is demanding to appear up in these absolved listings. Why Google hates you Not to be comical, but it is the specific. Google likes to swing how they exert all the time. For example, in 2006 Google updated their find engine near to the Christmas period. Enterprises neglected billions of dollars in a mere 30 days since they were no longer planned, also though they had been scheduled for days.

Is it keystone to be in the top ten explanations in Google to style change No Everyone can variety currency also if they arent in the top ten place in Google.

Google Tip: You misinformation bank upon anything you dont dominate. You misinformation command the gratis listings in Google.

So whatsoever can you do You can dominate Google AdWords. You can sway how a lot of you spend on your publicizing and placement in a listing. For example, you may possibly market it an eBook for 20. Google Adwords says you can market it it for 0.05 per bond. You skill 100 clicks and 2 of staff buy. 2 employees times 20 price of your book = 40. 40 - 5 on Google Adwords = benefit of 35.

By using Google AdWords you can add to the bulk of exceptional visitors to your website as anyways as dominate your advertising dollar.


Regarding the Creator

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