Tags And Google Analytics - What Tags And Numbers Are Important?

On my website each page should have targeted keywords in its source area.What keywords should be in the source area for blogs?The subject matter in my blog is not as targeted as my squeeze page and website.

Answer: First of all, I don't have a lot of keywords on a lot of my pages.Why?It is more important for me to get links pointing to my pages from websites that have the keywords.98% of the time you should focus on the links coming into your site.

The other 2% of the time you should deal with tags.Your title tags are the most important thing on your site.Your title tag should have no more than 83 characters in it to get you high up in the search engines.Next, your H1 and H2 tags are important and should have keywords in them.Then worry about your keyword tags.

I'm not a big blogger in the sense that you are talking about.From a squeeze page and webpage perspective the first thing I do is I usually run Google AdWords to my squeeze page.I can look at what keywords are giving the best click through rate.This click through rate lets me know which ads in my Google AdWords campaign people are clicking on the most when they are sent to my squeeze page.I optimize my site based on the click through rate.

Then people start subscribing to my list.I look at what keywords people are using to opt in to my squeeze page.Then I use those keywords to optimize my squeeze page.

After they opt in I send them to a place where they can buy.Then I optimize the site for buyers.So I get the buyer keyword information last.

I even optimize my articles with those keywords.Look in your Google AdWords campaign and find out what keywords people are clicking on.Look at your control panel to find your stats to find out what keywords to focus on.

Question #2: What are the most important things to look for in Google Analytics?

Answer: It depends on what you are tracking.When you login to Google Analytics go to "View Reports" for a specific site.I look at how many average visitors I had, my bounce rate, how many page views I had, and the number of new visits I had, and where my biggest traffic source is.

On one of my sites I'm consistently getting 650-715 per day, but then it dropped down to 293 one day and then jumped back up to its average of 650-715.This drop happened on a Sunday.This number makes me want to investigate what is going on.

I want to analyze the top traffic sources.Looking at the numbers of where my traffic comes from I had the following: 84% came directly from Google, 7.8% came from this site, etc.

I also look at what keywords people use to find my website.There are many numbers you can analyze and get ideas from.It gives you an idea of what is going on with your sites.

I actually use HyperTracker more often than Google Analytics.Here are the numbers I look at.I'm looking more from an email marketing perspective.So I want to know the total number of clicks, impressions, open rate, clicking on links in the emails, going to the page and actually buying, and the conversion rate on the opt-in page.I also look at how many people actually buy after the opt-in page.I look at the value-per-visitor as well.

I send out emails through HyperTracker to get this information.I also find this information in Google AdWords.

About the Author

Email Marketing is the most profitable way to make money on the internet.

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Construction In Crisis Meet The Decision Makers

In marketing for construction, as with any other industry, getting in front of the key decision makers is crucial for the development of your business. The most important rule about appointment-making is to sell the appointment and not the product.

Appointment-making is a skill in its own right. Some construction companies and architects for that matter, use canvassers or telemarketing staff to do this job for them. However, it is far better to use staff internally, or if you are a small family run business or sole trader, you should try to do this yourself rather than outsourcing. That way you have direct contact with your prospect from the word go.

It will also be very useful for you or your marketing person to combine the appointment-making with the initial researching activity. When combined in this way it helps to build initial relationships with helpful people in the prospect organisation, and you or your marketing person can collect additional useful information that would otherwise be missed or not picked up by a separate appointment-maker or canvasser.

Sending a well written letter of introduction is a useful and often essential requirement before an appointment can be made. Generally the larger the prospect organisation, then the more essential an introductory letter will be. This is mainly because PAs and secretaries almost always suggest that any approach to a decision-maker i.e. the boss, whose time the secretary is protecting be put in writing first.

Bear in mind that the PA is there as a defence shield for the boss, and rightly so, or the boss would never get anything done So for any approach to succeed in getting through to the right person, the PA must effectively endorse its credibility. Whether by writing or telephoning, the reason for wanting to meet must be serious and interesting enough, which is why researching and understanding the organisations strategic priorities are so crucial.

General product and service approaches do not work because they are not seen to relate or benefit the prospects own strategic priorities. So a carefully thought-through UPB Unique Perceived Benefit, forms the basis of the appointment approach. If it strikes the right chord the appointment will be granted.

A good introductory letter may win an appointment without the need even to speak to the decision-maker. Remember, the PA often holds the key to achieving an appointment She certainly holds the diary So in your contact with the PA, do not be pushy or arrogant. If you are the door will close You should assume that the loyalty and trust between boss and PA are strong, so you need to get him or her on your side.

A point to remember: The PA will generally try to divert the sales persons approach to a less senior member of staff. So its important to tailor the approach to fit with the level of, and functional responsibility of the person being approached for the appointment. On occasions, the sales person will not be granted an appointment with the targeted main decision-maker, but instead will be referred by them to make an appointment with a lower ranking manager or director. If this happens its no problem - the sales person then proceeds with the MDs or FDs endorsement to develop the situation with the lower ranking contact.

The fact that its been referred by the MD or FD gives the sales person vital authority and credibility. Being referred down the line is fine; but trying to refer upwards for eventual purchase authorisation or budgetary approval is nearly impossible, which is why appointment-making should always aim high, with a strategically orientated proposition.

Dont use a script, it will become your downfall. And also remember, unhappy people cant sell. So if you are having a grumpy, bad mood day, STAY AWAY FROM THE PHONE Do some paperwork instead until you cheer up a bit If you always see the glass half empty, GET OUT OF SALES AND MARKETING Its not your thing

So let your personality shine through and be yourself. Be professional, enthusiastic and straight-forward. Resist any temptation to employ gimmicks, jokes and flashing ties - your credibility will be undermined before you even open your mouth

Happy sales hunting


About the Author

Steve Flashman is a Marketing Consultant with a unique edge He is a public speaker published author, recording artist, media broadcaster and communications expert.

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