Teleseminars - How to Time Your Special Offer Or Promotion For Optimum Monetization

The way a teleseminar progresses can be likened to a bell-shaped curve and so there are strategic times during which it is best to introduce your special offer or promotion for optimum monetization.

There are some participants who arrive early but typically during the first 10 minutes there is a steady stream of people arriving on the bridgeline which slows down to a trickle.It's not always the fault of an attendee that they arrive late.Particularly if a teleseminar has a lot of participants some people may have difficulty connecting to the bridgeline.So it's best to keep the first part of the call to building camaraderie, allowing attendees to briefly promote themselves and their business, making introductions and generally setting the scene for the call.

Then, of course, you get into the content of the call but participants may leave before the end of the call.So if you leave your special offer to the end of the call, which some hosts do, some of your participants will not hear it.True you can follow-up the call with an email to let people know what they missed but you want to capitalise and hopefully monetize your teleseminar there and then.

It takes a lot of effort to get people to attend a teleseminar.They have so many demands on their time and so many choices when it comes to choosing a teleseminar to attend.Therefore, once you have a 'captive' audience make the most of the occasion.To achieve this you also should promote during the middle of the call.

However, bear in mind that you don't want to do all your promoting at once.A skilled presenter will weave their offer into the call in such a manner that you don't feel that you're being sold to.

Another reason why you don't want to all your promoting to the end of a presentation whether it be an online or offline presentation is that it often comes across as rushed.As a result listeners may not take you up on your offer simply because they do not get to fully hear, understand and appreciate the value of what you're offering and so they do not purchase your product or service.

To help keep interest and attention high during the call it is a good idea to have some form of bonus or gift that you offer at the end of the call.This will encourage listeners to stay on the call until the end.

One technique that is quite effective is to announce that you will be giving away a bonus gift at specific times during the call.Attendees will carefully listen out for those times when the next bonus gift is announced.

Loral Langemeier did something clever for her "Cash Machine Reading Room" teleseminar series.She had a code word at the end of each call and you had to know all the words to be eligible for a special competition that she held at the end of the series where she was offering a number of really fabulous prizes.Obviously, you had to listen to the entire call to find out what the special word was.

This is a common offline tactic so look out for other successful offline tactics that you can incorporate into your teleseminars and so maximise the amount of money you earn from teleseminars.

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