Bob Doruma Journal

Tuesday, January 13, 2009

Tags And Google Analytics - What Tags And Numbers Are Important?

On my website each page should have targeted keywords in its source area.What keywords should be in the source area for blogs?The subject matter in my blog is not as targeted as my squeeze page and website.

Answer: First of all, I don't have a lot of keywords on a lot of my pages.Why?It is more important for me to get links pointing to my pages from websites that have the keywords.98% of the time you should focus on the links coming into your site.

The other 2% of the time you should deal with tags.Your title tags are the most important thing on your site.Your title tag should have no more than 83 characters in it to get you high up in the search engines.Next, your H1 and H2 tags are important and should have keywords in them.Then worry about your keyword tags.

I'm not a big blogger in the sense that you are talking about.From a squeeze page and webpage perspective the first thing I do is I usually run Google AdWords to my squeeze page.I can look at what keywords are giving the best click through rate.This click through rate lets me know which ads in my Google AdWords campaign people are clicking on the most when they are sent to my squeeze page.I optimize my site based on the click through rate.

Then people start subscribing to my list.I look at what keywords people are using to opt in to my squeeze page.Then I use those keywords to optimize my squeeze page.

After they opt in I send them to a place where they can buy.Then I optimize the site for buyers.So I get the buyer keyword information last.

I even optimize my articles with those keywords.Look in your Google AdWords campaign and find out what keywords people are clicking on.Look at your control panel to find your stats to find out what keywords to focus on.

Question #2: What are the most important things to look for in Google Analytics?

Answer: It depends on what you are tracking.When you login to Google Analytics go to "View Reports" for a specific site.I look at how many average visitors I had, my bounce rate, how many page views I had, and the number of new visits I had, and where my biggest traffic source is.

On one of my sites I'm consistently getting 650-715 per day, but then it dropped down to 293 one day and then jumped back up to its average of 650-715.This drop happened on a Sunday.This number makes me want to investigate what is going on.

I want to analyze the top traffic sources.Looking at the numbers of where my traffic comes from I had the following: 84% came directly from Google, 7.8% came from this site, etc.

I also look at what keywords people use to find my website.There are many numbers you can analyze and get ideas from.It gives you an idea of what is going on with your sites.

I actually use HyperTracker more often than Google Analytics.Here are the numbers I look at.I'm looking more from an email marketing perspective.So I want to know the total number of clicks, impressions, open rate, clicking on links in the emails, going to the page and actually buying, and the conversion rate on the opt-in page.I also look at how many people actually buy after the opt-in page.I look at the value-per-visitor as well.

I send out emails through HyperTracker to get this information.I also find this information in Google AdWords.


About the Author

Email Marketing is the most profitable way to make money on the internet.

Discover how to use the internet and turn your computer into a cash gushing machine.Sign-up right now for Matt Bacak's FREE online newsletter to find out how to do exactly that - Go here:www.promotingtips.com


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Tuesday, December 2, 2008

Factoring: a Great Help to Truckers during a Recession

The whole world is paying a high price for the unexpected rise in fuel prices and truck owners especially are bearing the brunt of the resulting recession.With higher fuel prices reducing their margins drastically and a lower volume of freight to move around, truckers will require exploring alternate avenues to maintain a workable cash flow that lets them meet their expenses and allows them to plan for the future.One such tool that can help truckers during a recession is factoring.

Unlike traditional businesses, where employers might have fixed monthly expenses, truckers cannot plan some of their expenses.While drivers might need to be paid on a weekly basis and the rest of the staff on a monthly basis, there might be other expenses lurking in the dark, such as a high fuel bill for a long haul or sudden expenses due to truck repairs, accidents, etc.These unexpected expenses along with a delay in receiving money from credit clients could literally choke the truckers' cash flow and even put them out of business.A practical solution to this problem is factoring.

Truckers can sell their credit invoices to a factoring company, who will then arrange to wire the invoices amount to the truckers' account within 24 to 48 hours.This amount will be minus a small factoring fee of 1.5% to 5% depending on the credit period extended to the client by the trucking company, the client's credibility as assessed by the factoring company and the overall business that the trucking company can provide to the factoring company.The factoring facility could also be of the 'non-recourse' type, where the factoring company will be ready to bear the loss, if the client does not pay the invoice amount even after the due date or it could be of the 'recourse' type, where the trucker will have to pay back the invoice amount to the factoring company, if the client does not pay the money.

The biggest advantage in any of the above factoring types is that the trucking company will receive almost the entire invoice amount within 48 hours of issuing the credit invoice to the client.This will help the truckers to pay the drivers and staff wages, pay for fuel and other repairs and also put into motion any expansion plan that might have been bogged down due to lack of funds.

A positive cash flow will also enable the truckers to go in for larger and longer hauls, which would not have been previously possible.If the truckers enter into a 'non-recourse' contract with the factoring company, then they would also be able to divert all energies in increasing the business, instead of chasing after late-paying clients.In other words, factoring will enable the truckers to remain in control of their businesses and also help them to expand it.While it might take some time for the economy to turn around or fuel prices to stabilize, tying up with the right factoring company will help truckers to successfully survive any downturn.

A recession can be an alarming phase for any business and truckers are no exception.The trucking industry is totally dependent on the health of other industries.But, with the help of the right factoring company, truckers can safely ride out the storm and confidently face the future.


About the Author

Freight Bill Factoring with the best rates and service.

Current factoring rates can be found here: http://www.phoenixcapitalgroup.com


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Tuesday, November 25, 2008

Benefits Of Outsourcing Back Office Services

A back office is a part of most corporations where tasks dedicated to running the company itself take place.The term comes from the building layout of early companies where the front office would contain the sales and other customer facing staff and the back office would be those manufacturing or developing the products or involved in administration but without being seen by customers.Although the operations of a back office are usually not thought of, they are a major contributor to a business.

Examples of back-office tasks include IT departments that keep the phones and computers running (operations architecture), accounting, and human resources.These tasks are often supported by back-office systems: secure e-commerce software that processes company information (i.e.a database).A back office system will keep a record of the company sales and purchase transactions, and update the inventory as needed.Invoices, receipts, and reports can also be produced by the back office system.

In banking, the back office includes a heavyweight IT processing system that handle position keeping, clearance, and settlement.In investment firms, the back office includes the administrative functions that support the trading of securities, including recordkeeping, trade confirmation, trade settlement, and regulatory compliance.If used in sales, the back office would include functions that fulfill customer orders and would usually include the duties involved in customer-support call centers.

In India, Todd is assaulted by the sights and sounds of a completely different culture.Navigating through the chaos of Bombay and an office paralyzed by constant cultural misunderstandings, Todd yearns to return to the comforts of home - but he can't until he trains the new call center workers in the ways of America and Western Novelty to the satisfaction of his soulless corporate boss, Dave.Between the accent and culture training and Todd's explanation of Western Novelty items like a cheesehead hat and a hot dog toaster, Todd frantically tries to increase the effectiveness of the Indian office.In business, front office refers to Sales and Marketing divisions of a company.It may also refer to other divisions in a company that involves interactions with customers.In information technology, front office may refer to an integrated CRM software.

Operations architecture is mainly centered around back office and data center infrastructure rather than desktop computers.It supports a company computing infrastructure to provide IT services which are required by business processes.Any organisation with a substantial amount of automated back office processes can have an operations architecture, such as banks, factories and government agencies.The focus of operations architecture is on the day-to-day provision of IT services and it is not concerned with manufacturing IT products such as the programming of applications.While operations architecture deals with the technical implementation of IT service management, it does not address personnel or human resource aspects.The hiring and training of suitable operators is not managed within the context of operations architecture.

A corporation is a legal entity separate from the persons that form it.In British tradition it is the term designating a body corporate, where it can be either a corporation sole (an office held by an individual natural person, which is a legal entity separate from that person) or a corporation aggregate (involving more persons).In American and, increasingly, international usage, the term denotes a body corporate formed to conduct business, and this meaning of corporation is discussed in the remaining part of this entry (the limited company in British usage).
About the Author

Get Call Center Services,


Use Back Office Services


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