Bob Doruma Journal

Friday, February 20, 2009

Attract New Auction Buyers by Focusing on Business

What have you done to make money for your business today?This article is designed to give you information on how you can attract new buyers to your auctions and make more money.Specifics may vary from auction to auction; however, the following information includes helpful and important guidelines from which everyone can benefit.

My daily planner closes everyday with a question "What have you done to make money today?" The question is somewhat trite and redundant for those of us in business, but I have it in my planner as a reminder to stay focused on business.Many times I answer the question with the number of scheduled auctions on the books.But it is easy to forget that we need buyers for the auction worse than we need sellers.

If you have been in the auction business for any length of time, you're certainly comfortable knowing that if you have an auction your buyers will come.And gratefully this is true.But it is the same group of buyers that always show up for that kind of auction.No one new -- no new blood.The standard group of buyers is comforting to us because they know the auction procedure and auction rules.New attendees just slow the auction down and make the regular crowd angry because the new bidders are bidding "too much".

It has almost become second nature to discourage new bidders at auction.We don't do this intentionally but we have somehow grown used to the fact that new people have a learning curve, so we just blow past them.For example if an auctioneer is selling choice of five items and a new bidder has the audacity to just purchase one of five items and then needs time to make their choice of the items, the auctioneer gets frustrated and starts to hurry the buyer along.

New buyers are intimated by the auction process and then they are publicly singled out for slowing down the auction.How many of us would want such acclaim as we ventured into a new business?The more important issue is the new buyer's response to such uncertainty with the auction process.It is our job, to make the new bidder not only feel welcome but made welcome.

There are several ways to ensure a new buyer's comfort with the auction process.We offer a pre-auction bidding seminar, about fifteen minutes long where we explain in laymen's terms the verbiage of the auction, how to preview, bidding practices and a quick explanation of our auction rules.For late comers to the auction we have a brochure that contains the same information as the auction seminar.But then we follow-up with a phone call and extend a personal invitation to attend the next auction.Once they have attended a second auction we send a coupon good towards their next purchase at an auction if they bring a friend of family member.

We must encourage new buyers to attend our auction.The argument could be that an auction firm's active attraction of new auction buyers may run off the dealers who buy at auction.It is true that dealers are not especially fond of buyers willing to pay retail.But if new buyers are consistently a part of the auction then the dealers learn how to "deal".

To grow our businesses, grow our revenues and grow our reputations we must welcome each new bidder with the same enthusiasm as we display for each new seller.So I am going to change the close of my day planner to read "What have you done to attract a new buyer today?"



About the Author

Deb Weidenhamer is CEO of Auction Systems, the Southwest's most active auction and appraisal company.


Call 800-801-8880 or visit our website for more information about our new buyer auction schedule featuring police confiscated items and more.

Relaited Links:

Labels: , , , ,

Wednesday, February 18, 2009

Which is Better: Building Your Own Storage Shed or Buying a Pre-Built Storage Shed?

As many homeowners have realized, there are a lot of things that need to be stored outside your home.For instance, a typical home requires a lawnmower to maintain the lawn, an edge trimmer to keep things looking neat, lawn chairs and garden furniture for seating, a grill for outdoor meals, and many other items that are bulky but necessary.

Storing these items becomes a bit of a challenge for those homeowners who don't have garages.Even for those with garages, the garage space fills up quickly, leaving the cars parked in the driveway or on the road.The solution to this problem is a storage shed.

Storage Shed Options
There are choices when it comes to putting up a storage shed.
Before investing in a storage shed, it's a good idea to make sure it will meet your current and future needs.Take a look at the options available for purchase before deciding on the shed for you.

- Site-Built Storage Sheds
A site-built storage shed is a shed that you build yourself on your property.
The advantage to this type of shed is that you can completely customize it for your needs.However, this type of shed has many distinct disadvantages.

The disadvantages of building your own storage shed include the time, money, and work involved in creating this type of structure.Building a shed is not a weekend project and shouldn't be undertaken by the first-time do-it-yourselfer.It's often more expensive to purchase the materials and build your own shed than it is to purchase a pre-built unit.

- Pre-Built Storage Sheds
A pre-built storage shed is put together at a factory and arrives completely constructed at your doorstep.
You don't need to be a carpentry expert to have one of these sheds, and you don't have to spend as much money on one of them as you would on building your own shed.

Because they are pre-built, these sheds are not fully customizable.However, there are a multitude of options available that are likely to meet the needs of any homeowner.In addition to being less expensive and less work, pre-built sheds also provide you with storage much more quickly.

Before You Buy a Storage Shed
There are several things you should consider before you invest in a storage shed.
In order to end up with the right storage shed for you, you should make sure you have a clear idea of your storage needs.

To get a good idea of what size and type of storage shed you need, make a list of everything you think you may store in the building.Some common items include the following:


- Lawn chairs and other garden furniture are a popular storage item.

If left outside year-round, your lawn furniture will have a much shorter lifespan.In addition, exposure to the elements will make your furniture less attractive and will contribute to peeling paint, fading, and mildew growth.

- Tools and yard equipment need a home too.Lawnmowers and other yard equipment are useful but also come with an expensive price tag.It's important to protect your investment from damage by the elements and possible theft.A storage shed is the perfect solution.

- Grills last longer when kept sheltered as well.If you want your grill to last many years, it's important to protect it from rain, snow, and harsh winds.A storage shed provides a safe, dry home for your grill, as well as a handy place for charcoal, grilling tools, and other necessary items.

Knowing what you plan to store in your new shed will help you choose the pre-built shed that is perfect for your needs!


About the Author

Prefabricated metal buildings direct from the manufacturer.

Offers a wide selection of steel buildings, metal storage sheds, metal garages and more.Perfect for storing and protecting your recreational toys!

Relaited Links:

Labels: ,

Saturday, December 27, 2008

Why New Markets Are Required For Ones Products

Before, one understand this mystery, three factors are to be known for

revealing the mathematics of any market players :

a) Demand and Supply

b) Quality at competitive rate

c) Growth for survival in tough competition

I remember, last Saturday I got a call from a senior president of a MNC

, saying that I am looking for new market but cant make as to where shall I go for and especially when the management is insisting for fast set up of new supply chain in new markets but I am afraid with global melt down of economy, since, it has broken the backbone of every company irrespective of country.





I started to deal the situation with certain things which I am just reiterating so that some one can use it as to why new markets are required.Portal is best b2b Marketplace.

New Markets can be set up by adopting any of the ways as is practiced by the global players:

a) Setting up a subsidiary unit

b) Making up channel sales force

c) Making business associates

d) Making assignment based agents

e) Generating continuous leads for business deals


People may choose as per their best economy, nature of business and

longetivity of business interest.





But, the gentleman was sounding over enthusiastic and even said ,.yes, Mr Becker, I know this all but my problem is still as such and repeated it as well for times .This made me to finally ask him to accompany me over tea which longed to dinner.
In our first sitting , he had a very long brain storming session and he

was only interested to know an answer to why ?
Instead of knowing how to do it so , let us name it Why Session Why Session New Market means more business and new business as well.In other words means more profit and revenue irrespective of its sustainability.

Again the same question cropped as to why new market, ofcourse!for this I am paid for and companies make business out of such advises.
a) What is the meaning of new market?
b) How to explore new market?
c) Which market will be the best new market?
All the aforesaid questions have simple answer as discussed below.
It can be understood by simple formula of demand and supply.Where there is demand which is sustainable and with better prospects will be

considered as new market.
The new market can be within the territory of

ones country or may even cross the barrier of international market.

If demand is more in a new market, then it is always advisable for

exploring a new market .
The market can be explored with better pricing

with best quality , since the golden rule is quality should always command the pricing factor and pricing factor always follow quality factor.
Since, both are incomplete without each other and compliment vice versa.As already said, the new market could be explored with new subsidiary, joint venture, partnerships, business associates, deployment of work force or even without substantial investment by way of continuous generation of business leads, may be a B2b platform or b2b portal can get business leads for you like www.made-from-india.com ,which I recently saw and seems to be a promising one for global traders and exporters.Exploring new markets can be even by way of launching your product in unexplored areas of ones country and even exporting the product to a particular country where best demand is there.The result will be more demand will always give better pricing factor.Ofcourse, such markets will be the best market to be explored since business is done for profit and the market which can give more profit will always be the best market whether it is new and unknown as well.Say, a ball pen has the best quality over the existing ball pens in its segment and usage, but unless not being sold in better market will always get less revenue over inferior ball pens which are in best market where the demand is more for ball pens and for quality.

After, listening such simple things, the gentleman said, Mr.Becker even I knew this but you made me understand the simple analogy and now I am sure to give some promising result to my management.We shall be discussing other aspects of other sessions in due course of time, meanwhile, simply understand the fact that business is for profit and it is always dominated by demand and supply.


About the Author

www.

made-from-india.com has evolved itself as a trusty B2B.With a unequalled combining of understanding of applicatory requirements of Indian exporters, Suppliers and manufacturers.Get best Import-Export trade intelligence information.Also large database for buyers from all over the world as one place Made-from-India.com as it is an International trade sources.It is solid platform as B2B portal of Indian industrial resources.

Relaited Links:

Labels: , , , , ,