Attract New Auction Buyers by Focusing on Business

What have you done to make money for your business today?This article is designed to give you information on how you can attract new buyers to your auctions and make more money.Specifics may vary from auction to auction; however, the following information includes helpful and important guidelines from which everyone can benefit.

My daily planner closes everyday with a question "What have you done to make money today?" The question is somewhat trite and redundant for those of us in business, but I have it in my planner as a reminder to stay focused on business.Many times I answer the question with the number of scheduled auctions on the books.But it is easy to forget that we need buyers for the auction worse than we need sellers.

If you have been in the auction business for any length of time, you're certainly comfortable knowing that if you have an auction your buyers will come.And gratefully this is true.But it is the same group of buyers that always show up for that kind of auction.No one new -- no new blood.The standard group of buyers is comforting to us because they know the auction procedure and auction rules.New attendees just slow the auction down and make the regular crowd angry because the new bidders are bidding "too much".

It has almost become second nature to discourage new bidders at auction.We don't do this intentionally but we have somehow grown used to the fact that new people have a learning curve, so we just blow past them.For example if an auctioneer is selling choice of five items and a new bidder has the audacity to just purchase one of five items and then needs time to make their choice of the items, the auctioneer gets frustrated and starts to hurry the buyer along.

New buyers are intimated by the auction process and then they are publicly singled out for slowing down the auction.How many of us would want such acclaim as we ventured into a new business?The more important issue is the new buyer's response to such uncertainty with the auction process.It is our job, to make the new bidder not only feel welcome but made welcome.

There are several ways to ensure a new buyer's comfort with the auction process.We offer a pre-auction bidding seminar, about fifteen minutes long where we explain in laymen's terms the verbiage of the auction, how to preview, bidding practices and a quick explanation of our auction rules.For late comers to the auction we have a brochure that contains the same information as the auction seminar.But then we follow-up with a phone call and extend a personal invitation to attend the next auction.Once they have attended a second auction we send a coupon good towards their next purchase at an auction if they bring a friend of family member.

We must encourage new buyers to attend our auction.The argument could be that an auction firm's active attraction of new auction buyers may run off the dealers who buy at auction.It is true that dealers are not especially fond of buyers willing to pay retail.But if new buyers are consistently a part of the auction then the dealers learn how to "deal".

To grow our businesses, grow our revenues and grow our reputations we must welcome each new bidder with the same enthusiasm as we display for each new seller.So I am going to change the close of my day planner to read "What have you done to attract a new buyer today?"

About the Author

Deb Weidenhamer is CEO of Auction Systems, the Southwest's most active auction and appraisal company.

Call 800-801-8880 or visit our website for more information about our new buyer auction schedule featuring police confiscated items and more.

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Be Selective in Choosing a Translation Company

Before choosing a professional translation company, please read the following article, so that you may be well informed.

Tips on Hiring a Translator

When it comes to selecting a translator, we often ask ourselves, what are the criteria to follow to find the right professional? This article sets guidelines aimed to help you find the service provider that will satisfy your needs for translation services. The article discusses basic selection criteria.

When cultural accuracy is a concern, it is crucial to ensure that translator is native to the language the document should be translated to. A native speaker has usually not only the knowledge of the proper grammar but also knows cultural nuances of the language. A translator must take into account these nuances to ensure documents are translated accurately.

Another important criteria is how well the translator knows the source language of the document. Even if the translator knows the target language very well, without the in-depth knowledge of the source language of the document, he may not be able to capture the correct context and may translate the document incorrectly to the target language.

If you are familiar with either source or target language of the requested translation, you may want to ask the translator to send you some sample work to determine if the translator meets source and target languages criteria.

Many of the translators do not obtain any formal education. In your selection you may want to give priority to translators, who have completed some type of linguistic school. This type of background comes often useful when translating text with a complex terminology. If the text for translation is related to a unique field, ensure that the translator has some experience working with this field. Very often field specific documents require knowledge of the advanced vocabulary of which only a specialized translator may be aware of.

When working with a translator, communication is one of the key elements of completing your project successfully. If the potential translator works full time, you have better chances for communicating with him more effectively. Part time translators may not be as responsive as full time translators.

How to reduce translation costs?

The Internet technology has a great impact on many industries and translation service market is not an exception. The times when clients reached to their local translation service providers belong to the past.

Clients order translation services online as they realize it is cheaper, faster and more convenient. It's due to new techniques and tools which bring advantages to clients as well as service providers.

You may ask how it is possible that ordering translation services online can make such a huge difference in price, delivery time and convenience.

First of all, translation service providers equipped with online translation portal and automated translation management system are able to cut their service costs because majority of tasks and involved agents are eliminated. Translation providers are able to concentrate their efforts on providing high quality translation service instead of tasks related to file exchange, resource management or accounting. This reduction on costs allows service providers to offer much lower rates to their clients.

Secondly, online translation service allows clients to obtain an instant quote and delivery time for document translation services. Clients are able to upload their documents using an online portal and place the order in real time. Translation providers are notified immediately about the order and are able to start working on it. Depending on the number of languages and number of documents required for translation, translation service providers can handle orders on their own or outsource translation services to translators who are part of their teams. Translation management system streamlines file exchange, improves communication between clients, project managers and translators, and overall allows for faster completion of the project and delivery of translated documents.

Finally, online translation portals allow clients to obtain quotes and submit orders anytime. The progress of orders can be tracked online from a web interface. Online translation portals provide tools that simplify communication between clients, translators and translation providers. Client is able to retrieve invoice for all orders directly from their online accounts. These are among few features that make online ordering more convenient.


About the Author

Javier Pena- Owner/President. Please visit us at: http://www.globalonetranslations for more exciting information about our #1 company. You may also call us at our toll-free # at: 1-800-727-9861 or e-mail us at: quotes@globalonetranslations.com

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