2009 Instant Gratification Promotional Delusions: Did You Get The Memo?

Do you ever wonder what the difference between a crook and a liar is?You can spot the crook a mile away, but you have to flash your keen eyes even more this year in order to avoid the countless lies internet marketing promotional promises that are soon to be readily available in many Pay-Per-Click advertising campaign specifically and many organic search engine results in Google, Yahoo and MSN when you hit a search.

There are many varieties you can spot right now as the moment of this writing.Just go and hit a search on your favorite search engine and see many of the advertisings and promotions listed both in free advertising and pay-per-click spotlights.You will get from copycats to the latest million dollar secret to become the next Oprah on the internet.

There are effective ways to keep safe in the next months, this year and in the next ones as more people flock to the net craving for the latest quick buck.Some of these suggestions might seem common sense, but with common sense a click away might be identity theft or scam artist trying to rip you off.

Be responsible and do your diligence when you decide to make a purchase.Sure, the more popular the business gets, the easier it is to recognize legitimacy and election of purchase.One of the important memos I wrote for myself and one that many customers on the internet believed as I confirmed once again over an intriguing business talk about commercial use over a Borders walk was that many of us intend to buy books in order to get the latest hope in quick-fix solutions when it comes to internet marketing.

The big fat reality is that in moments of uncertainty, instant gratification quick-fix financial solutions are a delusional hopeful option.There are many quick ways to make money, make thousands of dollars on eBay per month and certainly live from home by offering tangible products and combined services.But one of the delusional thoughts many of us need to eliminate, delete and crucify is the desperate need of instant gratification.The credit card industry is the greatest example of all!Instant gratification seductive pleasure for a price you could not afford.That is at least what I can read.

The same goes with internet marketing products, self-help packages to learn new things and every other dominator that reads jackpot in your mind.There are the exceptions based on recognition, time and proof.However, be aware of the desperate promotional attempts you are going to see from today top marketing gurus to squash $1,000s of dollars from your wallet!Again, there are few exceptions for some.But why pay thousands or hundreds of dollars, right now?

Guard your money and be smart.Absurd promotions of instant gratifications are being promoted over and over in hypnotic ways.The last one me and a few other saw was when a top marketer talked about how the traditional marketing methods that work are all a waste of time and his latest higher percentage solution is the latest magic pill.That one needed an added popcorn bonus, and you might get to see plenty of the marketing and self-help giants doing the same in eloquent ways.

Be smart, make a plan and do not distract yourself this year with fancy hopes.Remember, if it sounds too good to be true, it most likely is!Planning to start your very first internet store to make great money?Make planning a priority!

About the Author

Finding a Wholesale List is one of the business components Joaquin serves as reference source, e-commerce coach and certified author.

His focus today is assisting people receive extra income through the acquirement of in-demand Wholesale Video Games.

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Make Money Online With A Mailing List

A vital component of making money online is to have a mailing list.Internet marketers use these lists to sell their own products or affiliate products to targeted prospects.These prospects have signed up for your mailing list because they are interested in what you have to offer.

If you have a good mailing list, and every online business should have one, you want to make sure that you take care of that list.After all, they have trusted you with their information, so you want to make sure that you provide them with the information they want and need.

Even though the purpose of your list might be primarily to make affiliate sales, your prospects don't want to be bombarded with sales pitches or get rich quick schemes.Send them useful articles and other information that is valuable and they will likely purchase a product in the future.

So, let's take a look at what those people on your list are really interested in knowing today.

They Want Quality Information

First of all, you'll find that the people on your mailing list want to have quality information given to them.

If you start providing them with low quality information or you just focus on sales all the time, you'll end up losing people that are on your list, which can really cost you.Focus on offering them great, high quality information and you'll be able to keep them happy and increase your sales.

How Your Products Can Positively Impact Their Lives

The people on your mailing list also want to know how your products can positively impact their lives.

How can they make their lives better?When you are talking about your products, make sure that you make them relevant to the lives of the people on your list that you want to reach.This way they'll really relate to the products that you have to offer them.

How to Contact You if They Need To

It's also important that you provide those people on your mailing list with the information so they can contact you if they need to.

Perhaps they just want to know that they can quit the mailing list if they want to or maybe they have questions about your products or want to make a purchase.There are plenty of unethical internet marketers looking to make money online so give your list some reassurance by allowing them to contact you.

If You're Really an Expert

Your mailing list also wants to know if you're really an expert in your field.

Are you really providing them with top quality information?Well, you can make sure that you show them that you are an expert by establishing yourself in your niche as an expert.They want to hear that you are an expert and that you can use your expertise to help them out.

About You're Guarantees

When you're selling products, the people on your mailing list definitely want to hear about your guarantees.

They want to know that they are going to be safe if they purchase a product.So, it's very important that you highlight the guarantees that you offer.This way they feel that they are not taking a risk when they go to purchase your products.

Even though the main purpose of your mailing list is to make money online through affiliate sales, building a relationship with your subscribers will benefit you in the long run because many of those subscribers will turn into paying customers.

About the Author

Chris Simpson is dedicated to helping people find honest and legitimate work at home jobs and home based business opportunities.

Find a legitimate work at home opportunity and learn to earn money at home today at: www.HomeNetPro.com

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Dental Practice Consultant - 3 Steps You Must Take to Protect Your Practices No.1 Asset

As a service oriented business, you have one main asset your practice that you could not survive without... your patients.

But so many dental practices we see are more worried about where the next mouth will come from; when the next dollar is going to come through the door. All the while, ignoring the dollars and future dollars that have already walked in and out of their door several times.

As your practice grows, patients are not listed on a balance sheet, or a profit and loss statement, but they are the most valuable pieces to any practice. Every other piece of equipment in your office can be replaced, but if you lose the patients, none of it really matters.

This is what we call patient equity. The amount of investment of time and quality work you put into that patient is considered an investment in your patient equity. Like a house, having more equity in your patient base leads to a happier practice owner. Then, also like a house, your patient base can truly be considered an asset. As an asset your patient list is something you need to protect in more than one way.

Here are the 3 steps you must take to protect your practices 1 asset:

1. You MUST create a scheduled backup system. A copy of your patient list that is stored somewhere other than within your practice. Put it on CD every month or so, and put it in a safe deposit box.

If your practice heaven forbid burns to the ground, or someone breaks in and steals all your computer hardware, this backup will serve as a good starting point to get back up and running. The chairs and computers are replaceable, but the patients names and addresses are invaluable, and you cannot risk them.

2. Your patients security must be guarded. Secure the data on your computer server.

Chances are you have patient names, addresses, and even credit card numbers. This information needs to be password protected, as well as encrypted securely even in your practice software system. Ask your manufacturer how they protect your patients information, should the computer be stolen or your internet security compromised.

Should a compromise of information happen, it could mean disaster for your trustworthiness with your current patients, and your relationship with current and future patients may never recover.

3. You must take steps to maintain the patient/practitioner relationship and improve your patient equity. Protect yourself from losing your patients to other dentists. There are many facets to this, and they include everything from surveys to customer service.

Mark Cuban, Dallas Mavericks Owner and internet billionaire, once said about his basketball franchise, "Everyone has thousands of entertainment choices and we dont want to create any excuses for them to go and spend their money somewhere else." This is truly the way you must think in a 21st century service oriented business.

There are more places for a consumer to spend their money today, than there ever has been in the past. These opportunities range everywhere from flat screen televisions, to new cars, to full mouth "extreme makeover" restorations. You need to have the best customer service, the best staff, and do the best work to make sure there is no excuse for your patient to leave.

Sure, the attrition of some patients due to death or relocation has been accepted, but no controllable excuse should be tolerated. These people have money they are willing to spend with you, and you dont want to give them an easy reason to go away. You cannot neglect your future receivables. A future receivable is the money your patient has in their mind that they are willing to spend with you, even though they have not signed an agreement for treatment.

As an example, at my next dental appointment, I am going to spend 200 for an exam and cleaning. That is the dentists money to lose. If the office does something to lose me as a patient, or doesnt do enough to keep me from going somewhere else, the practice will lose my 200.

Future receivables, like patients, are not tracked on any balance sheet, and are hard to track at all, but be assured, every patient counts as a future receivable for your practice. Whether it is 200 or 2000, your patients do have an amount in mind that they are going to spend with you in the future.

The future receivables all figure into your patient equity. Take a good look at your schedule book for the next six months and you can get a good idea of what your revenues will look like. Thats your patient equity in action.

There are many steps you can and should be taking to protect this patient equity.

Before you go any further, each of your patients needs to have a solid foundation to build a relationship on. This means customer service, both on the phone and in person, needs to be near flawless. If you have a problem with an established patient, it may be forgivable, but with a new patient, it may lead to a rocky future, or no future at all.

The way to truly set your practice and business apart and lock in patient loyalty is through non-essentials. Providing current patient specials, referral contests, and patient-only events are all considered non-essentials. Utilize different methods to keep your current patients involved when they arent physically in the practice.

Other non-essentials include knowing details about your patients such as their occupation, their family, or their hobbies. The more you can entwine your practice in their life, the harder it will be for them to go anywhere else.

Of all of the steps to take, and possibly one of the simplest to provide is a simple newsletter. The patient newsletter can provide a bridge between hygiene recall appointments, and can serve as a line of communication, both outgoing and incoming. It also provides you with a great media to communicate with your patients about the other services and non-essentials you provide. This is the best way to retain and secure a patient in your practice.

In conclusion, make sure to protect your patient base. It is the most important asset you have in your practice. Create systems and provide training to build solid foundations on which to establish a patient relationship, and create an ongoing maintenance plan to continue investment in your patient equity.


About the Author

James Erickson is the President of

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