5 Tips on Attracting Customers to Your Trade Show Display

When an individual or group of individuals embarks upon any business venture, one of the most important things they have to cultivate is name recognition.Indeed, one can make the best darned cherry apple cobbler on the market today, but if no one knows about it, this fact does the magnificent pie baker very little good.

A trade show is a great place to get your name out there and establish a foothold in your chosen industry.This is an especially beneficial marketing tool if the goods you are trying to market are unique but extremely useful to the buying public.

Thing is, trade shows can draw hundreds of entrepreneurs who are trying to do the same thing as you - obtain interest in their product.

With so much competition in this varied arena, your product can end up getting lost in a sea of business enterprises.You can avoid this however, by taking a few steps towards making your trade show display eye catching and alluring.

Below are five tips you can utilize to make that happen.

1.Giveaways - Think about it.As a consumer what interests you the most?The ability to try something for free of course.To be sure, giving away samples is a great way to bring the buying public to your booth.Prize drawings and contests are also enticing as they give the consumer a promise of something in return for giving a little of their time to your sales pitch.

2.Sweeten the pot - Another thing that people cannot resist is something tasty.With this idea in mind, candy and edibles would be a welcome treat and a reason to stop by your table.If using candy, do not fill your bowl up as consumers will most likely beeline towards your table in an effort not to miss out on your free sweets.If giving away baked goods, only display a few of your wares at a time for the same reason.Be sure to keep a ready supply of the foodstuffs nearby however, for refills when reserves get low.

3.Interact and get involved - Many trade show goers sit behind their exhibit and wait for interested parties to come to them which is a mistake.People like to engage with individuals who are outgoing and fun, which is why major companies pay millions to celebrities with charismatic personas to endorse their products.If being happy go lucky just isn't in your nature, see if you can hire an attractive female model that has PR experience to address the crowd.

4.A dash of color - human beings are visual creatures, and we respond to colorful things far more often than not.This is why to adding dots of color throughout your display is a marvelous way to attract attention.Make sure to do so tastefully, as too much color can end up being confusing and distracting.A vibrant, easy to read banner or a nice, brightly colored tablecloth is a great way to add pop without being overbearing.

5.presentation boards and visuals prompts -- a wide screen monitor with a power point or slide presentation of a large presentation board can be one way to draw interested crowds towards your table.If at all possible, make the presentation interactive, for example, if utilizing PowerPoint, allow the public access to the mouse so they can move through the presentation at their own speed.If your presentation is stationary, the rule of color would definitely apply.

Above all have fun - people who appear relaxed and happy are most likely to bring interested consumers to their trade show display on a consistent basis.If this is kept up, the business will create the name recognition and appeal that is so essential in helping any new company thrive!

Manufacturer and provider of trade show exhibits and display stands for sale and display booth rental.Whether you are seeking a banner stand display or a custom trade show exhibit, consider Ballance Displays - with 25 years of trade show display experience.

About the Author

Manufacturer and provider of trade show exhibits and display stands for sale and display booth rental.

Whether you are seeking a banner stand display or a custom trade show exhibit, consider Ballance Displays - with 25 years of trade show display experience.

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Dental Practice Consultant - 3 Steps You Must Take to Protect Your Practices No.1 Asset

As a service oriented business, you have one main asset your practice that you could not survive without... your patients.

But so many dental practices we see are more worried about where the next mouth will come from; when the next dollar is going to come through the door. All the while, ignoring the dollars and future dollars that have already walked in and out of their door several times.

As your practice grows, patients are not listed on a balance sheet, or a profit and loss statement, but they are the most valuable pieces to any practice. Every other piece of equipment in your office can be replaced, but if you lose the patients, none of it really matters.

This is what we call patient equity. The amount of investment of time and quality work you put into that patient is considered an investment in your patient equity. Like a house, having more equity in your patient base leads to a happier practice owner. Then, also like a house, your patient base can truly be considered an asset. As an asset your patient list is something you need to protect in more than one way.

Here are the 3 steps you must take to protect your practices 1 asset:

1. You MUST create a scheduled backup system. A copy of your patient list that is stored somewhere other than within your practice. Put it on CD every month or so, and put it in a safe deposit box.

If your practice heaven forbid burns to the ground, or someone breaks in and steals all your computer hardware, this backup will serve as a good starting point to get back up and running. The chairs and computers are replaceable, but the patients names and addresses are invaluable, and you cannot risk them.

2. Your patients security must be guarded. Secure the data on your computer server.

Chances are you have patient names, addresses, and even credit card numbers. This information needs to be password protected, as well as encrypted securely even in your practice software system. Ask your manufacturer how they protect your patients information, should the computer be stolen or your internet security compromised.

Should a compromise of information happen, it could mean disaster for your trustworthiness with your current patients, and your relationship with current and future patients may never recover.

3. You must take steps to maintain the patient/practitioner relationship and improve your patient equity. Protect yourself from losing your patients to other dentists. There are many facets to this, and they include everything from surveys to customer service.

Mark Cuban, Dallas Mavericks Owner and internet billionaire, once said about his basketball franchise, "Everyone has thousands of entertainment choices and we dont want to create any excuses for them to go and spend their money somewhere else." This is truly the way you must think in a 21st century service oriented business.

There are more places for a consumer to spend their money today, than there ever has been in the past. These opportunities range everywhere from flat screen televisions, to new cars, to full mouth "extreme makeover" restorations. You need to have the best customer service, the best staff, and do the best work to make sure there is no excuse for your patient to leave.

Sure, the attrition of some patients due to death or relocation has been accepted, but no controllable excuse should be tolerated. These people have money they are willing to spend with you, and you dont want to give them an easy reason to go away. You cannot neglect your future receivables. A future receivable is the money your patient has in their mind that they are willing to spend with you, even though they have not signed an agreement for treatment.

As an example, at my next dental appointment, I am going to spend 200 for an exam and cleaning. That is the dentists money to lose. If the office does something to lose me as a patient, or doesnt do enough to keep me from going somewhere else, the practice will lose my 200.

Future receivables, like patients, are not tracked on any balance sheet, and are hard to track at all, but be assured, every patient counts as a future receivable for your practice. Whether it is 200 or 2000, your patients do have an amount in mind that they are going to spend with you in the future.

The future receivables all figure into your patient equity. Take a good look at your schedule book for the next six months and you can get a good idea of what your revenues will look like. Thats your patient equity in action.

There are many steps you can and should be taking to protect this patient equity.

Before you go any further, each of your patients needs to have a solid foundation to build a relationship on. This means customer service, both on the phone and in person, needs to be near flawless. If you have a problem with an established patient, it may be forgivable, but with a new patient, it may lead to a rocky future, or no future at all.

The way to truly set your practice and business apart and lock in patient loyalty is through non-essentials. Providing current patient specials, referral contests, and patient-only events are all considered non-essentials. Utilize different methods to keep your current patients involved when they arent physically in the practice.

Other non-essentials include knowing details about your patients such as their occupation, their family, or their hobbies. The more you can entwine your practice in their life, the harder it will be for them to go anywhere else.

Of all of the steps to take, and possibly one of the simplest to provide is a simple newsletter. The patient newsletter can provide a bridge between hygiene recall appointments, and can serve as a line of communication, both outgoing and incoming. It also provides you with a great media to communicate with your patients about the other services and non-essentials you provide. This is the best way to retain and secure a patient in your practice.

In conclusion, make sure to protect your patient base. It is the most important asset you have in your practice. Create systems and provide training to build solid foundations on which to establish a patient relationship, and create an ongoing maintenance plan to continue investment in your patient equity.


About the Author

James Erickson is the President of

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