Bob Doruma Journal

Tuesday, April 28, 2009

Wholesale Video Games: Extreme Infamous Tactics

Let say that you have a successful wholesale video games accessory and your back up is your affiliated company that offers DVDs. Pay attention, this is one of the tools many of us on the top use to beat many competitors, make competitors paralyzed and not even make them think while the clock is ticking. It is the way you can beat an international master whose company runs plainly with logic and strategy.

Let us say that you have a big company, with a big budget and all that they do is mainly plan, apply strategy, and execute strategy. You want to beat the company and you do not know how to as their budget is, well, intimidating. Big successful companies gather such results by tracking their marketing campaigns and ultimately they often conclude whether to dump the marketing campaign or make additional strategic executions again.

Most of them, that is all they think when it comes to a marketing campaign. Where there is budget, there is planning, there is strategy and there is definitely a final results. How do you then plan and execute to become among those in the top quickly, and ultimately get to be number one when it comes to a home based business and you are against a giant corporation?

The best tactics many of us, including myself, have ever used to beat giant corporations in numerous head to head marketing battles to number is called aggressiveness. By mentioning aggressiveness we do not mean attacking someone or going to Disney and giving a shot to Mickey Mouse, we are talking about the use of speed, quickness in the start and finish of a marketing campaign.

The faster you can upload wholesale video games accessories into your website script, the faster you will be able to offer them to people who are interested in the product you are offering, therefore, the faster you will be able to recognize reaction, marketing behavior, align results and conclude for either continued tactics or application of strategic planning. While there is no need to mention strategy, let us assume that you now know how important tactics are when it comes to marketing locally and online.

As you may know the military in war most often characterize their definition of tactics knowing about a certain order, the available disposition and by formation of their troops. With heavy studies and analysis over the last 4 years on the Internet, the same rules apply to marketing online and even locally. The more aggressive you are, the more vulnerable your competitor is to failing.

The more vulnerable your main competitor becomes, the more money he will need to invest in order to beat and survive the heat. There is a great hint of a famous quotation that has been written virtually for centuries by one of the best generals in world history. The quote says:

If your enemy is secure at all points, be prepared for him. If he is in superior strength, evade him. If your opponent is temperamental, seek to irritate him. Pretend to be weak, that he may grow arrogant. If he is taking his ease, give him no rest. If his forces are united, separate them. If sovereign and subject are in accord, put division between them. Attack him where he is unprepared, appear where you are not expected - Sun Tzu, the Art of War.

As my love for Internet marketing grows incrementally and my new renewed full time marketer takes its place, know there are numerous tactics you may start to beat your competition. Whatever you end up doing in your wholesale video games business, have the wisdom of General Sun Tzu in mind all the time.

About the Author

Wholesale Video Games online are one of the business components Joaquin serves as reference source, e-commerce coach and certified author. His focus today is assisting people receive extra income through the acquirement of a Wholesale Games

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Tuesday, January 27, 2009

Top 5 Reasons Why You Can Attract Angel Investor Capital In A Recession

Today companies raise investor capital from private funding sources such as private investors, accredited investors, venture capital funds, and alternative funding sources.With all the news about the capital markets tanking, why is this still a good time to raise capital?

As the global economy evolves, interest rates shift, and competition for the best deal escalates, investors seek out opportunities in emerging industries, and niches.Investors seek ways to multiply their money.Every big "trend" where great wealth was created happened by the market makers and the early adopters of that "new" market opportunity.

So how can innovative companies attract Private Equity investments from investors in this recessive market place?The Top 5 reasons are:
1.
Sophisticated investors that haven't yet participated in angel investing have realized that ALL investment classes are risky.They think: "With the collapse of the stock market and the real estate market, might as well invest in something I know is risky but I have potential to get 4-8X more ROI!" Both new and experienced early stage investors are getting involved with Angel Investing as a way to rebuild their damaged portfolio.

2.Angel Investors already know the early stage company's value is at the bottom and should only go up.And if the company gets into trouble, they can more effectively impact the company's operations and resulting increased value than they can with a public company.The investors can help with their experience and rolodex to grow the company.

3.Market Makers are going to be looking for new places to put money and companies that can do a Direct Public Offering through the OTC BB market, with the new controls recently implemented, will be the next favored market place because it is easier to directly reach investors to create the demand for that stock.Furthermore, it provides access to follow on institutional investment capital and offers an easier exit for private investors.

4.With the advent of strong investor groups forming and investor portals designed specifically for investors to be able to identify, investigate and invest in early stage companies the way eTrade provides that access to public companies, individual investors can have a community to collaborate with on early stage companies.OurFundingPlanet is an example of how entrepreneurs and investors can connect in an online community.

5.There are 4 Sectors that investors will be looking at because companies in these areas will be part of the driving force in our economic recovery.Businesses that:


a.

Offer feel good products and entertainment, because when people are worried, they want simple pleasures that make them feel good.

b.Provide an improved efficiency to a company's operations because businesses are looking for a way looking to increase profits


c.

Deliver bio-med and life sciences innovations to the market or


d.

Provide a solution for the energy market - either as alternative energy or direct profits from carbon-fuels consumption


Besides private equity investment being available for qualified early stage companies, there are many alternative lenders flush with cash to help early stage companies finance their contracts and cash flow.

However, although we are bullish on the availability of capital, the criteria to measure the worthiness of a business to receive capital are slightly stricter.The money available is smart money.Competition for the available capital is stronger than ever.If the company isn't properly prepared or if the CEO is seeking the wrong type of capital, their efforts will be futile.Independent reviews of an entrepreneur's business plan and capitalization strategy can save CEOs time and money as they enter these capital markets, as well as, give valuable insight into what motivates investors.

Over the past six years she has developed Launch Funding Network, a rapidly growing and successful consulting practice serving entrepreneurs by connecting them with capital and resources.Further she acquired the long established Network of Business Angels & Investors, and turned it into the most active angel group in the Southeast.Through her publishing house, KYRMedia, she shares her knowledge through education of a new generation of savvy Angel Investors and wise entrepreneurs.


About the Author

"Where Qualified Investors and Capital Connect with Innovative Companies".

Network of Business Angels & Investors (http://nbai.net), and NBAI Private Equity Investor Forums."How to Pitch to Investors" free webinars at http://findinvestorcapital.com and more info at www.launchfn.com


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