Bob Doruma Journal

Sunday, February 22, 2009

Why Your Real Estate Business Needs a Blog

OK.You've heard about blogs, and you've been told if you want to make an impact on the web for your business one of the best ways to do it is with a blog.But you have no idea what a blog is, or how it is supposed to help you.

So in this series of articles I'm going to tell you all about blogs.What a blog is.How to set one up.What to write about.How to get more readers, and how to get your blog noticed by the search engines like google.

For starters let's just put it this way.Creating a blog gives you a chance to put your story out there in front of a lot of people.Your blog gives you a chance to develop an online personality and it gives you a vehicle for interacting with your readers and staying in touch with them on a day by day basis.

So the first thing you should try to do with your blog is to let your personality shine through.Don't be overly concerned with writing award winning articles.Write about stuff that your readers will find interesting and relevant.And go out of your way to put some of your own personality into your blog posts.If you can do that you'll be well on your way to creating a successful blog.

Before you can get your blog up and running you have some decisions to make.You will have to decide where your blog is going to be hosted, what software platform you are going to use, what your blog will look like, and several other things.We cover all these things in other articles and videos in this series, and you can find a link to the entire series in the resource box at the end of the article.

But for now, the biggest decision you have to make is the theme or topic of your blog.If you are a real estate agent and want to use your blog to promote your real estate business, the theme has more or less already been chosen for you.To attract readers and generate prospects you should be focusing on providing information about your local real estate market, interesting features of your community, and topics of general interest to home owners, home sellers, and home buyers.

You may already have a pretty good idea what kind of things you should write about in your blog.If not, just ask yourself, "What kind of information would my real estate clients and prospects be interested in reading about in my blog?"


Finding interesting material to write about is not always easy.

Writing may be difficult for you, and you may find coming up with ideas a real challenge.But not to worry.There are short cuts for creating blog content, and here is one of them.

This is what I call the "blog skimming" technique.Use Google to find two or three other blogs in your niche that you find interesting.When you see something you like in one of those blogs, just create a post that contains a very short summary linking back to the original post, along with one or two original comments that reflect your own point of view.

But be careful when you do this.Don't just copy the original post as though it is yours.Make sure to give full credit to the original writer, and try your best to add a bit of original comment that makes the post your own.

While most bloggers make many references to other stories or resources they find on the web, a good blog is not just a rehash of items published in other places.Normally your blog posts will be a reflection of your own point of view - your take on the events.So your posts should contain commentary, criticism and your own personal insights.

This is a really important aspect of blogging.Express your own opinions and point of view and you are much more likely to get readers interacting with what you write.The more you do this, the better you will get at it.

As you know, building and expanding your business is about building relationships with customers and prospects.That's why a blog is so much more powerful than an ordinary static website.It not only lets you demonstrate how your business is unique, but it also shows you are interested in the people you do business with by inviting them to share their own opinions.


About the Author

Rick Hendershot specializes in online marketing for real estate agents.

For more free articles and videos about blogging see Real Estate Blogs or visit his blog called Local Web marketing.

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Monday, November 3, 2008

Learn from the School of Hard Knocks to Gain Business Career Success

One of my college roommates had a brother who was a graduate business student and often visited our rooms. Since one of my possible career choices was to work in business, I asked this business student many questions about his studies and career choices. Everything he said expanded my knowledge and made me more interested in a business career.

This information meant a lot to me because I grew up in a small city where there were only two large employers, the Santa Fe Railway and the U.S. Air Force. Neither organization provided opportunities to learn about executive success in a large corporation.

When I began graduate business studies, I was pretty smug, thinking that I knew just what needed to be done: Get a prestigious degree and wait for highly attractive employers to bid for my services.

Talking with the other business students made me realize that I had a lot to learn concerning line of business success. I didnt still understand anything executives did in many industries.

My complacent eyes were uncovered wide one day anytime a management counsel derive pleasure the prominent McKinsey organization produced a presentation. At the end of the talk, I required one of the distinctive students who got to do what on earth this presenter did for a in existence. My classmate shortly reacted, "Strategy consultants." I want to know, "Whats a policy consultant" He replied that these were recruits who worked for McKinsey or The Boston Consulting Mix. I remembered those answers and afterwards disbursed to both organizations, not reasonably knowing whatever to expect.

Still in addition to all of this savvy, I was wholly vague near to how you went cherish individual a government counsel to effecting a thriving affair line of business working for a big corporation. I supposed that at some point a buyer could sign up you. And thats whatever did manifest itself to me behind I became a policy consultant.

The key message cherish my incident is that you can go through a remarkable instruction at a university and similarly lack bedrock shrewdness on the subject of the most indispensable features of arising your interest vocation.

Students normally select to get concentration almost probable vocations savours fellow students and professors, but experiment shows that students and professors present midway admonition. Its improved to similarly speak plus people who understanding been developing a vocation for a decade or so to get hold of out whatsoever education they learned in the school of sturdy thumps.

I was lately reminded of this cause of awareness to type more efficient interest line of business plans every time I corresponded as well as Dr. Robert Hartinger, a banking executive in Germany who is a Ph.D. graduate of Rushmore University. Dr. Hartinger delicately agreed to share his vocation circumstances and teaching along furthermore me so that I would elapse themselves along to you.

Dr. Hartinger embarked on off presuming that the characteristic of your instruction was exceedingly keystone to vocation sensation. Subsequent to graduating cherish his affair program at a German university, he shortly experienced that you experience few happenings to bid any of the purported savvy that most schools bestow. As a outcome, new graduates are stuffed complete of shrewdness and theory that has young relevance to whatsoever their employers crave.

As an alternative, degrees qualify people to be reflection for definite professions. A number of employers pride them on recruiting bask in guaranteed schools and clipping top careers to those in addition to the Some stepped forward graduate degrees.

Traditional schooling grants few insights into whatever various industries and categories of vocations are equivalent to. If students arent vigilant, theyll quest a class of book that they wont resembling. There are two options available:

1. Appraise industries and careers thoroughly to set the right objectives.
2. Assessment at a school where you get no-nonsense event in applying presupposed skills which offers you a notice of whatsoever a career doing that book could be equivalent to.

Dr. Hartinger doesnt rule out the initially option, but hes certain that the sec one is detail. If conceivable do both, but at slightest do the moment. Bask in whatever you master, he still recommends that you put put concentration on simply a few happenings. In our own way, your awareness and energies will be too widely dispersed.

A lot of interest victory depends on your individual. Thats something that graduate schools forever push aside. Outgoing people plus a pleasant, prolific stars will do a lot more adept than grumpy, them-concentrating geniuses who hardly discussion to someone.

Some studies become visible that the capacity to connect to peculiar recruits in the organization considerably helps both job effectiveness and innovation. Why Its simple: You half truths discern all of the explanations, but as well as support relishes others you can do a serious job.

But its not enough to delicately be a connection conduct indoor the organization. You in addition crave to add achievements that improve your effectiveness.

Heres where on the internet memorizing can variety a variance. Employees dont tenderness where you become proficient at a aptitude; they are cleanly cheerful each time you add one thats relevant to your situation.

Today, some organizations confer fiscal remedy for those who request to grasp new prosperity. Anytime that assistance is armed on top of the Information superhighway, bills are fell and you can take extra courses than those who enroll in classroom-based courses. In addition, finding out while you textbook allows you the unpredictability to demands what on earth you are learning. In that way, you can sieve via large quantity of imaginary shrewdness to get basically what on earth you hunger. Dr. Hartinger still currency that if an on the internet school throws up flexibility in designing courses, your ability modernization can be also larger.


Almost about the Architect

Donald W. Mitchell is a professor at Rushmore University. For further information regarding

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Thursday, August 14, 2008

The Hidden Costs of Buying Iridium Satellite Phones from the Low-Cost Provider

A quick Google search on "Iridium 9505A Satellite Phones" will display a wide variety of prices and airtime plans. However, what does it all really mean Is buying a phone for 1,395 really better than buying one for 1,495 Are you truly saving 100 Perhaps not It is critically important to understand there are very distinct differences between the equipment, services, and options that Iridium service Providers offer which significantly impact the retail price of the phone. In general, low price means very few options and services, if any, while higher prices include more accessories and service.

Sure, you bought at a seemingly great price and your phones arrived in the standard Iridium factory packaging. However, did your low-cost vendor perform the following essential tasks for you that will ensure your Iridium satellite phones are fully operational in the time of greatest need: emergency response, business continuity, or communication in remote areas with the intangible reasons being to save lives, time and money

Task: Description Time Value
Unpack: Open each phone box, remove all components, 10 min, 4.81
Read: Read set-up instructions, 10 min, 4.81
inventory: Verify you have received all components, 3 min, 1.44
SIM: Insert the SIM card in each phone, 3 min, 1.44
Charge: Unpack charger, insert battery, charge phone, 3 min, 1.44
Label: Print a label and label each phone, 4 min, 1.92
Charge2: Check on charging status, swap phones, 5 min, 2.40
Test: Remove PIN code and make, receive a test call, 20 min, 9.62
Trash: Packaging disposal, 2 min, 0.96
Case: Buy case for kit, 30 min, 14.43
Pack: Pack the kit into the phone case, 5 min, 2.40
Card: Create, print label and laminate a user card, 30 min, 14.43
Errors: 20 No offense, but do you do this daily 25 min, 12.02
TOTAL: The REAL total additional time and cost, 150 min, 72.12
Value based on 60,000/yr salary

Additionally, what is the opportunity cost for you and your organization to unpack and properly set up the phone Setting up your Iridium phone will take you or your Admin person away from other high value projects which can more than double the cost of "doing it yourself". Isnt your time worth more than the value of setting up an Iridium phone Once youve set up your phone, how will you keep all the accessories together Will your low cost vendor provide a carrying bag for you What if you have trouble setting up your phone Is 24 X 7 support available to you at no cost

And heres a scary thought: What if you have to set up 50, 60, 80, or 120 phones Do you have the time Do you have the staff Oh, yes, do you have a place designated for setting up and charging a large quantity of Iridium satellite phones

Summarized below is the total of all the real hidden additional costs of buying Iridium satellite phones from the lowest cost provider:

Self setup 72.12
Opportunity cost 72.12
Nylon carrying bag 20.00
Easy instruction guide 10.00
1 hour support 28.85
Total: 203.09/phone

But you bought the phone at the "lowest price" didnt you Or, so you thought The lowest price is simply a number and is usually the lowest overall value. The highest value encompasses far more and saves you more time and money in the end. When you receive the Iridium satellite phone you bought from a customer service oriented provider, all of these tasks are taken care of for you, and done right. Simply turn on the phone and you are ready to go


About the Author

Lou Altman is the CEO and Founder of GlobaFone, an award winning, leading provider of

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