Bob Doruma Journal

Monday, February 9, 2009

The Differences Between Direct Sales And MLM Companies

For those who want to work from home or run their own business, two common ways to do so is through a direct sales business or a multi-level marketing company.Many people use the terms interchangeably, and although they can be similar, they aren't exactly the same thing.So, what is the difference between direct sales and MLM companies?Let's take a closer look to help you understand.

Direct Sales Business


A direct sales business is one in which you can work for an already established company.

The company normally sells products or services and they look for representatives to help them do so.This allows an individual to become a representative via their own business and sell the company's products.

This makes it easier for someone to work for themselves without the overhead costs associated with starting a business from scratch.Many times the individual will also be able to sell the products without maintaining an inventory.This saves the rep money as well because there is no need to house the products yourself or pay for storage.

The company will already have packages set up that include product samples, promotional material and more for the representative to use.A good direct sales company will also provide training and other resources to help the business owner grow their business.These packages do cost money to purchase but many times it's a one-time fee and the individual will be able to use these items as long as they are working with the company.

You then use the material provided and sell the products of the company.In turn, the company pays you a percentage of all the sales you make.Depending on the company you are working with you might be able to set your own sales price and keep any money left over after you've paid for the items from the company.

For instance, let's say the cost for you to purchase an item is $1.According to the company's policy you are allowed to mark up the sales price to whatever you choose so you sell the item for $2.Once you receive the money from your customer, you pay the direct sales company their dollar and you keep the remaining dollar for yourself.

There are tons of direct sales companies out there that allow someone to start their own business by selling for them.A few common examples, that you may have heard of include, Avon, Tupperware, Home Interiors and Mary Kay.

These companies sell kitchenware, make up and other products but look to expand their company's profits by working with business owners around the world who like the idea of running their own business, but want the security of something already well established.

Multi-Level Marketing (MLM) Companies


With multi-level marketing companies, it's common to see the same names as you do with direct sales companies.

As a matter of fact, most direct sales companies have some form of MLM in their business structure for those interested.

Multi-level marketing is just what its name implies - multi-levels of income potential.Let's use an example to help you understand how it works.You've just signed up with Company X to be a representative and sell their products to others.You've also been offered the opportunity to recruit others to also sell the products.

You book a party and the hostess (we'll call her Susan) decides she would like to sell Company X products as well.You sign Susan up and she becomes a member of your "down line." You will now make money from the sales received from your customers and you'll also make money when Susan sells products as well.Susan can do the same and depending on the company policy, you might be able to make money on sales that Susan's down line creates as well.

Although the terms direct sales and MLM are used interchangeably, they aren't the same thing.The reason is because most direct sales companies do not require their reps to participate in the multi-level aspect of the business.There is more money to be made when an individual chooses to recruit others, but for some that just isn't their cup of tea.Companies realize this and many are just as happy to offer both options to their potential representatives.


About the Author

Chris Simpson is dedicated to helping people find honest and legitimate work at home opportunities and home based business ideas.

Find legitimate work at home jobs and many other great opportunities to make money online today at: www.HomeNetPro.com


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Wednesday, December 17, 2008

Basic Home Business Startup Costs

The advantage of working from home is that you liberate yourself from the daily routine of a 9 to 5 job.You save commute time and cost, you set your own schedule, and you work for yourself.The flipside, however, is that the entire burden of paying the new business expenses will fall on your shoulders.However, after weighing the pros and cons, you will discover that working from home is far more profitable in the long run.

Generally, you cannot start an online home business for free but you can minimize your start-up costs.Once the business is up and running and you are producing sales, you want to invest more money into it by paying for advertising, updating your website, or purchasing a new computer program.But with careful planning, starting up a home business can lead to great success rather than immediate loss of income.

Here are some basic startup costs that should be considered when starting a home based business:


1.

Office space and supplies - running a home based business allows you to set up an office in any corner of your home without having to pay additional rent or utilities.This one aspect makes running a home based business much cheaper than working outside the home.But you may need to spend some money on organizational items to make your business run smoothly.

2.Computer - even if you work in direct sales, having a computer is a necessity to keep track of your orders and keep in touch with your clients.If your desktop has older software, consider updating the software or investing in a laptop that will only house your business records instead of the kids' computer games.

3.Internet connection - it's virtually impossible to run a successful home business with a dial up connection, so investigate the cost of getting a DSL or cable based internet connection.

4.marketing materials - even online businesses need marketing materials such as business cards, a website, and a professional logo.Invest in these staple materials and you can always expand or improve them as your sales and income increase.

5.Miscellaneous costs - clothing, gas, catalogs, and postage costs are most often found when working in direct sales or with selling at auctions.These sometimes little charges can add up very quickly if you don't plan for them.

Cost is a major consideration in any business enterprise.It is common for people to get into a venture and start spending before the business has actually taken off.Although there are basic items you need to purchase, track these expenditures right from the start.

The most important thing while starting a home business is to make a financial plan of costs and expenditures.It is very important to prioritize your expenditures.Figure out where money should be invested first and act accordingly.If you are not well informed and cautious regarding your income and expenses then the business could lead to loss.

Be careful with the expenditure but also allow space for your business to grow steadily.Business costs can be reduced by using articles and appliances that are already present in your home.Your current computer, printer and fax machine can become your key business equipment until you are in a position to buy new ones.Try to be innovative instead of hasty and careless and you will find yourself saving a lot of money.

Starting a home based business is very easy with all the resources available online.But it still takes careful planning and organization to make your home based business a success.


About the Author

Chris Simpson is dedicated to helping people find honest and legitimate work from home opportunities and home based business ideas.

Find legitimate work at home jobs and other great opportunities to make money at home today at: www.HomeNetPro.com


Relaited Links:

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