Bob Doruma Journal

Thursday, June 18, 2009

Even When Times Are Really Tough - What Are The Best Ways To Create Home Business Wealth In 2008?

Picture this, spending 30 seconds at an ATM machine and checking your orderly balance will answer the next question.

Is your current Home Business Plan - cash flowing very well? And positioned carefully for 2008?

Has the gas bill that's literally doubled kept you and the family home a bit more these days? What if you could turn that idle time into a home based business somehow? Many families globally are asking themselves that same question tonight. Combined with challenging job conditions, the work at home option now sounds really attractive.

How do I go about finding the Home Business that fits me like a glove?

The answer to that is you can Have Both. You can hand fit your home based business to your goals like a pro ball player does his prized well worn, championship glorified - winning glove. Now that you realize what you want, let's work on the How to accomplish it starting today.

If I started all over today, I would research the current hot sellers within my sphere of knowledge. I would do this mostly online. Also, be a mental note pad for new trends as you make your daily rounds. I go as far as bringing a digital audio recorder with me to capture Ah-Ha moments.

After the type of home business research is complete ñ Next is the Creation of your Home Business. This in the US can be done online. Be sure to learn the proper structure of your home business before your officially record it however. There are numerous tax and asset protection implications to fully understand first. I will recommend a link in my resource box for a really good Home Business Tax and Asset Protection resource.

After we formed your new home business venture ñ Next is Public Relations and Marketing.

Good Public Relations is essentially Sharing with the world your home business benefits, value, products and services Never forget your Uniqueness to the potential customer. What really makes your Harley in particular - Gleam!

Great Marketing is synergistic with exceptional Public Relations campaigns. Yeah I know that huge corporations have both marketing and Public Relations departments. In today's world - great marketing is generating all forms of positive response. Everything is in synergy for maximum effectiveness to thrive in 2008.

In preparing this feature article, I had a revelation. I figured out a major reason why are people not in their owner home business sooner. A Home Business Tips 101 initially reader thought it would typically cost $150,000 to start up a home business. Apparently he was looking through a retail store's windows. And thinking through it's doors.

I had to smile and remember the Brick and Mortar days myself. It seemed to cost a small fortune to even pt up your shingle, so to speak. Marketing costs were Radio, TV, Newspapers and Trade Magazines back then. Much more marketing expense overhead before the internet.

Fast forward into today ñ home business is very much alive due in credit to a concept called internet marketing. This form of marketing has evolved into it's own entire world of marketing segments. Most are sound home business marketing strategies to discover for yourself.

Finally, Never ask your clients to wait for your product or service. Unless it is understood between both of you ahead of time. You never want your clients to have to wait on you for anything. It is your duty to serve them as fast as you can so that they are completely satisfied and happy with the service that you are giving to them. Make sure that you are giving your clients the attention that you deserve. This is going to be a good decision on your part because once you make your customers wait, you will see that they will start to lose their patience with you easier and you may end up losing precious business that you depend on.

For more revealing home business wealth creation and passive income secrets of cash flow, Click on the links in the Resource box below. Glen B. Stewart

About the Author

Enjoy this Life Transforming Home Business Resource as my Gift to you. - Glen B. Stewart If you know the value of Home Business wealth building - Get daily Home Business Secrets and Work at Home Parent Resources

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Sunday, June 14, 2009

How a Promotional Interview Can Benefit Your Business and Career

A promotional interview is a written interview conducted over a short period of time. The clear advantage of this type of interview is questions can be customized and careful reflection and consideration given prior to answering each question.

This means the interviewee is not under immediate pressure and has time to carefully think through her or his answers.

The promotional interview showcases you as an expert in your field or industry. It also gives a superb venue to promote the benefits of your products and services, promote your skills and capabilities as well as promote specific or branded products and services.

Clearly you don't want to write, publish or distribute your own interview; interviewing yourself is tantamount to doing a self-serving commercial. For the interview to have credibility it needs to be promoted by someone other than yourself, your mate or your employee.

A good promotional interview is crafted to create a positive impression of you and your business. Because you control the content you can also use the interview to assist in upgrading your "look and feel" or image campaigns.

Think about the types of questions your prospects, customers and clients will want to know about your products and services.

While a good promotional interview can be similar to a FAQ or Frequently Asked Question, it is fundamentally different. A FAQ is often based on nuts and bolts issues about your products and services. Topics such as how to use your website are better addressed in a FAQ format.

First consider carefully the thrust of the interview and what you would like for it to accomplish. Use written questions and written answers. If you aren't good with words, have your interviewer help you edit and refine your answers.

A sloppy, error ridden interview is worse than no interview.

The words and editing are important but what is most important are the ideas, concepts and abstractions you relay. Try to map out or write down your ideas and concepts before the interview. Try to stick to the bigger picture unless for good reasons the interview is focused on a narrow subject area.

Don't forget to look at your online marketing keywords and even "long strings" to add to the interview. A skilled interviewer can work keywords and phrases into the interview text.

When the interview is published and distributed, these keyword and phrases will be picked up by the search engines and help you with your marketing search term domination campaigns.

Put the finished interview on your website, newsletter or blog. Put it anywhere you can and don't forget to give the byline to the interviewer so that anyone that reads it will know you didn't do it yourself.

Print hard copies off your website or a third party website to hand out in your office or store, mail out hard copies with invoices or include the interview in your media and public relations packet.

A good promotional interview can create mass media interest in you and your company; reporters and interviewers will not only find human interest hooks in a good interview but the interview also provides them with background detail meaning less work.

Mass media reporters are under great deadline pressures and anything you can do to help them is a plus.

As with all of your marketing collateral and materials think about the conversion or next step. Do you want your target market to phone, email, or stop by your office or store?

Remember that a good promotional interview generates interest and should give the reader a clear indication of how they can follow up with you on that interest.

Simply put, a good promotional interview can become a very powerful addition to your marketing tool chest.

About the Author

Jack Deal conducts promotional interviews and is the owner of JD Deal Online Marketing, Santa Cruz and Monterey, CA. Related articlesmay be found at http://www.jddeal.com/blog/marketing and http://www.freeandinquiringmind.typepad.com/marketing

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